Insanely Simple The Obsession That Drives Apple's Success

Name: Insanely Simple The Obsession That Drives Apple's Success
Price: 3.77 USD
Availability: InStock
ISBN: 9781591846215

ISBN-10: 1591846218

ISBN-13: 9781591846215

Edition: 2013

Authors: Ken Segall

List price: $23.00

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Description:

Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. It’s what helped Apple recover from near death in 1997 to become the most valuable company on earth in 2012. As ad agency creative director, Ken Segall played a key role in Apple’s resurrection, helping to create such critical marketing campaigns as “Think Different” and naming the iMac. This book makes you a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You’ll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process. Segall brings Apple’s quest for…

Book details

List price: $23.00
Copyright year: 2013
Publisher: Penguin Publishing Group
Publication date: 4/30/2013
Binding: Paperback
Pages: 256
Size: 5.47" wide x 8.34" long x 0.69" tall
Weight: 0.484
Language: English



Preface


Introduction: The Simple Stick



Think Brutal



Think Small



Think Minimal



Think Motion



Think Iconic



Think Phrasal



Think Casual



Think Human



Think Skeptic



Think War



Think Ahead


Conclusion: Think Different


Acknowledgments


Index