Whatcha Gonna Do with That Duck? And Other Provocations, 2006-2012

ISBN-10: 1591846099

ISBN-13: 9781591846093

Edition: 2013

Authors: Seth Godin
List price: $34.00 Buy it from $15.08
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Description: This browsable hardcover collects the very best of the past six years of Seth Godin’s acclaimed blog. It’s a follow-up to his previous collection,Small is the New Big(Portfolio, 2006) and is designed for dipping into again and again.   Godin has blogged more than two million words since the late 1990s, sharing his unique take on the ever-changing landscape of marketing, leadership, careers, innovation, creativity, and much more. His posts range from a few words to a few pages; many are inspirational, some are incendiary. For instance, here’s the title post, “Whatcha gonna do with that duck?” -- We’re surrounded by people who are busy getting their ducks in a row, waiting for just the right moment... Getting your ducks in a row is a fine thing to do. But deciding what you are going to do with that duck is a far more important issue.

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Book details

List price: $34.00
Copyright year: 2013
Publisher: Penguin Publishing Group
Publication date: 12/27/2012
Binding: Hardcover
Pages: 608
Size: 7.00" wide x 10.25" long x 2.00" tall
Weight: 1.914
Language: English

Deborah Moggach lives in London.Bestselling business book author, entrepreneur, and speaker Seth Godin was born on July 10, 1960. He graduated from Tufts University in 1982 and earned an MBA in marketing from Stanford Business School. Godin worked as a brand manager for Spinnaker Software and founded his own book packaging business, followed by the online marketing company Yoyodyne. He was a vice president of direct marketing for Yahoo, and in 2006 he launched the popular community website Squidoo.

Foreword
Whatcha Gonna Do with That Duck?
Introduction: May 2004
Now was Always a Good Time to Start: Opportunity. Choosing and Doing. Picking Yourself
Care More Than The Competition: Respect and Authenticity
Telling Stories and Spreading Ideas: Marketing
Success, Failure, and the Sure Thing: Doing the Work. Risk and Fear
Standing out and Fitting in: Being Remarkable
New World Order: Change. Connection. Tactics
The Future is Arriving: Publishing. Paper. Platforms and Gatekeepers
Stop Stealing Dreams (What is School For?)
Blog Title Index
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