Icarus Deception How High Will You Fly?

ISBN-10: 1591846072
ISBN-13: 9781591846079
Edition: 2012
Authors: Seth Godin
List price: $26.50 Buy it from $11.35
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Description: In Seth Godin’s most inspiring book yet, he challenges readers to find the courage to treat their work as a form of art. Everyone knows that Icarus’s father made him wings and told him not to fly too close to the sun. But he ignored that warning and  More...

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Book details

List price: $26.50
Copyright year: 2012
Publisher: Penguin Publishing Group
Publication date: 12/31/2012
Binding: Hardcover
Pages: 256
Size: 6.25" wide x 9.50" long x 1.25" tall
Weight: 0.968
Language: English

In Seth Godin’s most inspiring book yet, he challenges readers to find the courage to treat their work as a form of art. Everyone knows that Icarus’s father made him wings and told him not to fly too close to the sun. But he ignored that warning and plunged to his doom. We’ve retold this myth, and many others like it, to generations of kids. All these stories have the same lesson: Play it safe. Obey your parents. Listen to the experts. It was the perfect propaganda for the industrial economy. What boss wouldn’t want employees to believe that obedience and conformity are the keys to success? But there’s another part of the myth that those in power hope you’ll forget. Icarus was also warned not to fly too low, because sea water would ruin the lift in his wings. Flying too low is even more dangerous than flying too high, because it feels deceptively safe.   The safety zone has moved. The propaganda has been exposed, and the old promises have been broken: Conformity no longer leads to comfort. But the good news is that creativity is scarce, and more valuable than ever. So is choosing to do something unpredictable and brave: make art.     Being an artist isn’t a genetic disposition or a specific talent. It’s an attitude we can all adopt. It’s a hunger to seize new ground, make connections, and work without a map. If you do those things you’re an artist, no matter what it says on your business card. Whether you’re a teacher, engineer, doctor, middle manager, or customer service rep, you can fly higher by bringing your best self to work. You can care about what you’re doing today and how you can improve tomorrow. Godin shows us how it’s possible, and convinces us why it’s essential.

Deborah Moggach lives in London.Bestselling business book author, entrepreneur, and speaker Seth Godin was born on July 10, 1960. He graduated from Tufts University in 1982 and earned an MBA in marketing from Stanford Business School. Godin worked as a brand manager for Spinnaker Software and founded his own book packaging business, followed by the online marketing company Yoyodyne. He was a vice president of direct marketing for Yahoo, and in 2006 he launched the popular community website Squidoo.

Introduction
Art, the Comfort Zone, and the Chance of a Lifetime
Art is the truly human act of creating something new that matters to another person. The only refuge left, the only safe path, is to be the one who makes art.
The Connection Economy Demands That We Create Art
The industrial age had little use for art because it decreased productivity for the organized factory. That age is ending, and we need to clean out the cruft it leaves behind and build something more valuable in its place.
Myths, Propaganda, and Kamiwaza
The gods are us, yet we've been fooled into thinking we have no right to act as they do.
Grit and Art and the Work That's Worth Doing
The path available to us is to gum up the works, stand firm, and pick ourselves.
Shame, Vulnerability, and Being Naked
Of course it's difficult and frightening. When we do art, we put ourselves at risk, because risk is part of what makes it art.
To Make Art, Think Like an Artist. To Connect, Be Human.
More than eighty-seven ideas to chew on.
True-Life Stories of Fourteen Real Artists
Could be you.
V Is for Vulnerable: An Artist's Abecedary
An alphabet for artists.
Acknowledgments

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