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Empire State of Mind How Jay-Z Went from Street Corner to Corner Office

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ISBN-10: 1591845408

ISBN-13: 9781591845409

Edition: N/A

Authors: Zack O'Malley Greenburg, Steve Forbes

List price: $15.00
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Description:

"I'm not a businessman-I'm a business, man."--Jay-ZSome people think Jay-Z is just another rapper. Others see him as just another celebrity/mega-star. The reality is, no matter what you think Jay-Z is, he first and foremost a business. And as much as Martha Stewart or Oprah, he has turned himself into a lifestyle.You can wake up to the local radio station playing Jay-Z's latest hit, spritz yourself with his 9IX cologne, slip on a pair of his Rocawear jeans, lace up your Reebok S. Carter sneakers, catch a Nets basketball game in the afternoon, and grab dinner at The Spotted Pig before heading to an evening performance of the Jay-Z-backed Broadway musical Fela! and a nightcap at his 40/40…    
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Book details

List price: $15.00
Publisher: Penguin Publishing Group
Publication date: 6/26/2012
Binding: Paperback
Pages: 272
Size: 5.00" wide x 7.75" long x 1.00" tall
Weight: 0.440
Language: English

Zack O'Malley Greenburg is a staff writer at Forbes, where he has covered finance and music since 2005. Along the way he's profiled the likes of Akon, 50 Cent and Afrika Bambaataa; his stories have taken him from the casinos of Macau to the diamond mines of Sierra Leone. He has also written for The Washington Post, The Huffington Post, and Dan's Papers. He lives in New York City.

Foreword
Introduction
A Hard Knock Life
The Roc-A-Fella Dynasty 31
Building a Notorious Brand
Jay-Z's First Basketball Team
Early Retirement
Def Jam Takeover
Champagne Secrets
To Infinity-and Beyonc�
Net Gain
Who Killed the Jay-Z Jeep?
Reinventing the Roc
History and Beyond
The Re-Rebranding of Jay-Z
Afterword
Acknowledgments
Notes
Index