Pound Foolish Exposing the Dark Side of the Personal Finance Industry

Name: Pound Foolish Exposing the Dark Side of the Personal Finance Industry
Price: 5.7 USD
Availability: InStock
ISBN: 9781591844891

ISBN-10: 1591844894

ISBN-13: 9781591844891

Edition: 2013

Authors: Helaine Olen

List price: $27.95

30 day, 100% satisfaction guarantee!

Marketplace

3 new & used from $5.70

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Description:

An exposé of the personal finance industry and the irrational choices it leads us to make. When Helaine Olen joined The Los Angeles Times, she was flabbergasted to be asked to write a "Money Makeover" column. Knowing nothing about personal finance, she gave it her best shot and soon realized that her ignorance barely mattered. Pretty much anyone could fashion themselves as a money expert. This experience inspired Olen to investigate the transformation of personal finance-from a few practical, well-meaning, post- Depression advice givers to a multibillion-dollar industry predicated on the promise of quick and easy wealth for everyone. Weaving together behavioral economics, psychology, and…

Book details

List price: $27.95
Copyright year: 2013
Publisher: Penguin Group (USA) Incorporated
Publication date: 12/27/2012
Binding: Hardcover
Pages: 304
Size: 6.50" wide x 9.50" long x 1.25" tall
Weight: 1.034
Language: English



Introduction



What Hath Sylvia Wrought?



The Tao of Suze



The Latte is a Lie



Slip Slidin' Away



The Road to Pas Tina



I've Got The Horse Right Here



An Empire of her Own



Who Wants to be a Real Estate Millionaire?



Elmo Is B(r)ought to You by the Letter P


Conclusion: We Need to Talk About Our Money


Acknowledgments


Notes


Index