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Pumpkin Plan A Simple Strategy to Grow a Remarkable Business in Any Field

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ISBN-10: 1591844886

ISBN-13: 9781591844884

Edition: 2012

Authors: Mike Michalowicz

List price: $27.95
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Description:

Each year, Americans start one million new businesses, nearly eighty percent of which fail within the first five years. Too often, entrepreneurs succumb to the pressure to grow as quickly as possible by getting caught up in a never-ending cycle of sell-deliver, sell-deliver, sell-deliver that leaves them exhausted, frustrated and feeling hopeless. This is the exact situation in which Mike Michalowicz found himself when he was trying to grow his first company. Although the company was making steady money, there was never very much left over, and although Michalowicz was chasing customers left and right, putting in 16-hour-days, seven days a week, the punishing grind never let up. That’s when…    
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Book details

List price: $27.95
Copyright year: 2012
Publisher: Penguin Publishing Group
Publication date: 7/5/2012
Binding: Hardcover
Pages: 240
Size: 6.38" wide x 9.33" long x 0.98" tall
Weight: 0.880
Language: English

Introduction
A Half-Ton Pumpkin Is About to Save Your Life
A Slow, Miserable Death
The Seed
Assess the Vine
How We Do Things Down on the Farm
The Tourniquet Technique
Play Favorites and Break Rules
The Wish List
Let Them Leab
Big, Pat and Healthy
The Airline Safety Card Method
Kill the Curve
Next Season
How to Pumpkin Plan Your Business-Your Story
Acknowledgments
Index