Vest-Pocket MBA

ISBN-10: 1591844339

ISBN-13: 9781591844334

Edition: 4th 2012 (Revised)

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Description: The bestselling pocket problem-solver for today's busy executive, now fully revised and updated. This bestselling, soup-to-nuts book teaches the techniques and methods used in the country's finest MBA programs. Presented in an accessible question-and-answer format, The Vest-Pocket MBAhelps readers quickly pinpoint all the formulas, ratios, and rules of thumb they need to analyze and evaluate nearly any problem. This fully revised fourth edition covers many important business concepts and recent developments, including strategic cost management, balanced scoreboard, global competition, business process reengineering, target pricing, e-marketing, and cloud computing. It also features tools for evaluating any company's financial health and scores of tables, graphs, and charts that simplify complex problems. The Vest-Pocket MBAoffers a wealth of indispensible information for the modern decision-maker, from the B-school student to the senior executive.

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Book details

List price: $22.00
Edition: 4th
Copyright year: 2012
Publisher: Penguin Publishing Group
Publication date: 12/27/2011
Binding: Paperback
Pages: 576
Size: 4.25" wide x 8.75" long x 1.25" tall
Weight: 1.342
Language: English

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