Curse of the Mogul What's Wrong with the World's Leading Media Companies

Name: Curse of the Mogul What's Wrong with the World's Leading Media Companies
Price: 7.98 USD
Availability: InStock
ISBN: 9781591843900

ISBN-10: 1591843901

ISBN-13: 9781591843900

Edition: 2011

Authors: Jonathan A. Knee, Bruce C. Greenwald, Ava Seave

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If Rupert Murdoch and Sumner Redstone are so smart, why are their stocks long-term losers? We live in the age of big Media, with the celebrity moguls telling us that "content is king." But for all the excitement, glamour, drama, and publicity they produce, why can't these moguls and their companies manage to deliver better returns than you'd get from closing your eyes and throwing a dart? The Curse of the Mogullays bare the inexcusable financial performance beneath big Media's false veneer of power. By rigorously examining individual media businesses, the authors reveal the difference between judging a company by how many times its CEO is seen in SunValley and by whether it generates…

Book details

List price: $24.00
Copyright year: 2011
Publisher: Penguin Publishing Group
Publication date: 2/22/2011
Binding: Paperback
Pages: 320
Size: 5.43" wide x 8.39" long x 0.87" tall
Weight: 0.638
Language: English



Acknowledgments


Introduction: The Curse of the Mogul



The Framework



The Media Landscape



The Landscape of Competitive Advantage



The Structure of Media Industries



Debunking Media Myths



The Internet Is Not Your Friend



The Segments and the Strategies



Content Is Not King: Movies, Music, and Books



Efficient Operations in Media: Do You Think I'm Sexy?



Putting It All Together: Networks and Databases



Managing Competition in Media: Can't We All Just Get Along?



All (Profitable) Media Is Local: Newspapers, Theaters, and Communications



Reinforcing Competitive Advantage in Media



Good Mogul/Bad Mogul: The Sources of Success and Failure



Bad Mogul: Media Mergers and Acquisitions



Media M&A That Works: One That Happened and One That Didn't



Good Mogul: The Outperformers


Epilogue: The Future of Media: The End of the Curse?


Postscript


Notes


Index