Curse of the Mogul What's Wrong with the World's Leading Media Companies

ISBN-10: 1591843901
ISBN-13: 9781591843900
Edition: 2011
List price: $17.00 Buy it from $4.38
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Description: If Rupert Murdoch and Sumner Redstone are so smart, why are their stocks long-term losers? We live in the age of big Media, with the celebrity moguls telling us that "content is king." But for all the excitement, glamour, drama, and publicity they  More...

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Book details

List price: $17.00
Copyright year: 2011
Publisher: Penguin Publishing Group
Publication date: 2/22/2011
Binding: Paperback
Pages: 320
Size: 5.50" wide x 8.50" long x 0.80" tall
Weight: 0.616
Language: English

If Rupert Murdoch and Sumner Redstone are so smart, why are their stocks long-term losers? We live in the age of big Media, with the celebrity moguls telling us that "content is king." But for all the excitement, glamour, drama, and publicity they produce, why can't these moguls and their companies manage to deliver better returns than you'd get from closing your eyes and throwing a dart? The Curse of the Mogullays bare the inexcusable financial performance beneath big Media's false veneer of power. By rigorously examining individual media businesses, the authors reveal the difference between judging a company by how many times its CEO is seen in SunValley and by whether it generates consistently superior profits. The book is packed with enough sharp-edged data to bring the most high-flying, hot-air filled mogul balloon crashing down to earth.

Acknowledgments
Introduction: The Curse of the Mogul
The Framework
The Media Landscape
The Landscape of Competitive Advantage
The Structure of Media Industries
Debunking Media Myths
The Internet Is Not Your Friend
The Segments and the Strategies
Content Is Not King: Movies, Music, and Books
Efficient Operations in Media: Do You Think I'm Sexy?
Putting It All Together: Networks and Databases
Managing Competition in Media: Can't We All Just Get Along?
All (Profitable) Media Is Local: Newspapers, Theaters, and Communications
Reinforcing Competitive Advantage in Media
Good Mogul/Bad Mogul: The Sources of Success and Failure
Bad Mogul: Media Mergers and Acquisitions
Media M&A That Works: One That Happened and One That Didn't
Good Mogul: The Outperformers
Epilogue: The Future of Media: The End of the Curse?
Postscript
Notes
Index

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