Islands of Profit in a Sea of Red Ink Why 40% of Your Business Is Unprofitable and How to Fix It

ISBN-10: 1591843499
ISBN-13: 9781591843498
Edition: 2010
List price: $27.95 Buy it from $3.00
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Description: How to quickly and effectively reorganize your business around its most profitable elements. Top companies around the world turn to Jonathan Byrnes to figure out where the profit is. He can show them which parts of their businesses are worth  More...

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Book details

List price: $27.95
Copyright year: 2010
Publisher: Penguin Publishing Group
Publication date: 10/14/2010
Binding: Hardcover
Pages: 304
Size: 6.50" wide x 9.75" long x 1.00" tall
Weight: 1.100
Language: English

How to quickly and effectively reorganize your business around its most profitable elements. Top companies around the world turn to Jonathan Byrnes to figure out where the profit is. He can show them which parts of their businesses are worth expanding, and which are just a drain on resources. Most astonishing, he has found that roughly forty percent of any new client's business is unprofitable, and that profit increases of thirty percent or more are within reach. Byrnes reveals an uncomfortable truth: It's possible, even easy, to have everyone in your company meet their sales targets, and still lose money. He explains how to rethink your business for maximum profit. He also destroys harmful myths such as: • Revenues are good, costs are bad • All customers should get the same great service • If everyone does his or her job well, the company will prosper Every company has enormous potential waiting to be unleashed; this book offers precise thinking and strategies to help every manager reach that potential.

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