Billion Dollar Lessons What You Can Learn from the Most Inexcusable Business Failures of the Last 25 Years

ISBN-10: 1591842891

ISBN-13: 9781591842897

Edition: 2010

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Description: Carroll and Mui believe there's enormous value in learning from companies' mistakes. The authors have studied the most significant business failures of the last 25 years and have found that the #1 cause of failure is misguided strategy--not lack of leadership of sloppy execution.

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Book details

List price: $16.00
Copyright year: 2010
Publisher: Penguin Publishing Group
Publication date: 8/25/2009
Binding: Paperback
Pages: 320
Size: 5.25" wide x 8.25" long x 0.75" tall
Weight: 1.210
Language: English

Paul B. Carrollwrote for The Wall Street Journalfor seventeen years. The author of Big Blues,/I , he founded Context, the first new economy magazine, in 1997. Now a freelance writer, he lives outside Sacramento, California. Chunka Muiis the coauthor of the major business bestseller Unleashing the Killer Appand a fellow at Diamond Management and Technology Consultants. He lectures and consults widely on strategy and innovation, and lives in Chicago, Illinois.

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