Start with Why How Great Leaders Inspire Everyone to Take Action

ISBN-10: 1591842808
ISBN-13: 9781591842804
Edition: 2009
Authors: Simon Sinek
List price: $26.95 Buy it from $11.59
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Description: The most important question for any organization There’s a naturally occurring pattern shared by the people and organizations that achieve the greatest long-term success. From Martin Luther King Jr. to Steve Jobs, from the pioneers of aviation to  More...

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Book details

List price: $26.95
Copyright year: 2009
Publisher: Penguin Publishing Group
Publication date: 10/29/2009
Binding: Hardcover
Pages: 256
Size: 5.75" wide x 8.75" long x 1.00" tall
Weight: 0.792

The most important question for any organization There’s a naturally occurring pattern shared by the people and organizations that achieve the greatest long-term success. From Martin Luther King Jr. to Steve Jobs, from the pioneers of aviation to the founders of Southwest Airlines, the most inspiring leaders think, act, and communicate the exact same way—and it’s the complete opposite of everyone else. The common thread, according to Simon Sinek, is that they all start with why. This simple question has the power to inspire others to achieve extraordinary things. Any organization can explain whatit does; some can explain how; but very few can clearly articulate why. Why do we offer these particular products or services? Why do our customers choose us? Why do our employees stay (or leave)? Once you have those answers, teams get stronger, the mission clicks into place, and the path ahead becomes much clearer. Starting with why is the key to everything from putting a man on the moon to launching the iPod. Drawing on a wide range of fascinating examples, Sinek shows readers how to apply why to their culture, hiring decisions, product development, sales, marketing, and many other challenges. Some naturally think this way, but Sinek proves that anyone can learn how.

Simon Sinek is trained ethnographer. He teaches leaders and organizations how to inspire people. He is the author of Start with Why: How Great Leaders Inspire Everyone to Take Action and Leaders Eat Last: Why Some Teams Pull Together and Others Don't. He is also an adjunct staff member of the RAND Corporation, a think tank.

Introduction: Why Start with Why?
A World that doesn't Start with why
Assume You Know
Carrots and Sticks
An Alternative Perspective
The Golden Circle
This is not opinion, this is Biology
Clarity, Discipline and Consistency
Leaders Need a Following
The Emergence of Trust
How a Tipping Point Tips
How to Rally those who Believe
Start with WHY, but Know HOW
Know WHY. Know HOW. Then WHAT?
Communication is not about Speaking, It's about Listening
The Biggest Challenge is Success
When WHY goes Fuzzy
Split Happens
Discover Why
The Origins of a WHY
The New Competition
Acknowledgments
Notes
Index

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