Dealing with Darwin How Great Companies Innovate at Every Phase of Their Evolution

ISBN-10: 159184214X
ISBN-13: 9781591842149
Edition: 2008
List price: $17.00 Buy it from $2.89
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Description: The Darwinian struggle of business keeps getting more brutal as competitive advantage gaps get narrower and narrower. Anything you invent today will soon be copied by someone elseprobably better and cheaper. Many companies thrive during the early  More...

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Book details

List price: $17.00
Copyright year: 2008
Publisher: Penguin Publishing Group
Publication date: 5/27/2008
Binding: Paperback
Pages: 304
Size: 5.50" wide x 8.50" long x 0.75" tall
Weight: 0.594
Language: English

The Darwinian struggle of business keeps getting more brutal as competitive advantage gaps get narrower and narrower. Anything you invent today will soon be copied by someone elseprobably better and cheaper. Many companies thrive during the early stages of their life cycle, only to fall slack during periods of inertia and die out while others surge ahead. But as Geoffrey Moore shows, some notable companies have figured out how to deal with Darwin in their mature yearsmaking changes on the fly while fending off challenges from every quarter.

Acknowledgments
Preface to Paperback Edition: Dealing With Darwin, Two Years Later
Preface: What This Book is About and How it Came to Be
Foundational Models
The Economics of Innovation
Innovation and Category Maturity
Cisco's Product Portfolio
Innovation and Business Architecture
Cisco's Business Architecture
Managing Innovation
Types of Innovation
Managing Innovation in Growth Markets
Cisco Innovating in Growth Markets
Managing Innovation in Mature Markets
Cisco Innovating in Mature Markets
Managing Innovation in Declining Markets
Cisco Innovating in Declining Markets
Managing Innovation in Your Enterprise
Managing Inertia
Extracting Resources from Context
Cisco and Core/Context Analysis
Repurposing Resources for Core
Cisco and Resource Recycling
Managing Inertia in Your Enterprise
Glossary
Index

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