Buzzmarketing Get People to Talk about Your Stuff

ISBN-10: 1591842131
ISBN-13: 9781591842132
Edition: 2008
Authors: Mark Hughes
List price: $15.00 Buy it from $1.79
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy

Description: Theres fake corporate marketing and then theres real marketing. This is the realstuff for realpeople. Ben Cohen, co-founder of Ben & Jerrys Ice Cream These days consumers are paying less and less attention to advertising. A majority already zap  More...

New Starting from $13.55
what's this?
Rush Rewards U
Members Receive:
coins
coins
You have reached 400 XP and carrot coins. That is the daily max!

Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
Periodic Table Online content $4.95 $1.99
Add to cart
Study Briefs
Business Ethics Online content $4.95 $1.99
Add to cart
Study Briefs
Business Law Online content $4.95 $1.99

Customers also bought

Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading

Book details

List price: $15.00
Copyright year: 2008
Publisher: Penguin Publishing Group
Publication date: 4/29/2008
Binding: Paperback
Pages: 256
Size: 5.25" wide x 8.25" long x 0.75" tall
Weight: 0.440
Language: English

Theres fake corporate marketing and then theres real marketing. This is the realstuff for realpeople. Ben Cohen, co-founder of Ben & Jerrys Ice Cream These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages. Mark Hughes has written a breakthrough guide to the art of successful buzzmarketingwhich many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.

×
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.

×