Buzzmarketing Get People to Talk about Your Stuff

Name: Buzzmarketing Get People to Talk about Your Stuff
Price: 3.17 USD
Availability: InStock
ISBN: 9781591842132

ISBN-10: 1591842131

ISBN-13: 9781591842132

Edition: 2008

Authors: Mark Hughes

List price: $24.00

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Description:

Theres fake corporate marketing and then theres real marketing. This is the realstuff for realpeople. Ben Cohen, co-founder of Ben & Jerrys Ice Cream These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages. Mark Hughes has written a breakthrough guide to the art of successful buzzmarketingwhich many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.

Book details

List price: $24.00
Copyright year: 2008
Publisher: Penguin Publishing Group
Publication date: 4/29/2008
Binding: Paperback
Pages: 256
Size: 5.50" wide x 8.40" long x 0.68" tall
Weight: 0.550
Language: English