Free Prize Inside How to Make a Purple Cow

ISBN-10: 1591841674
ISBN-13: 9781591841678
Edition: N/A
Authors: Seth Godin
List price: $15.00 Buy it from $2.39
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Description: How to find the soft innovation that will make your product, service, school, church, or career worth talking about We live in an era of too much noise, too much clutter, too many choices, and too much spam. And as Seth Godins 200,000-copy  More...

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Book details

List price: $15.00
Publisher: Penguin Publishing Group
Publication date: 4/24/2007
Binding: Paperback
Pages: 256
Size: 5.00" wide x 7.50" long x 0.75" tall
Weight: 0.396
Language: English

How to find the soft innovation that will make your product, service, school, church, or career worth talking about We live in an era of too much noise, too much clutter, too many choices, and too much spam. And as Seth Godins 200,000-copy bestseller "Purple Cow" taught the business world, the old ways of marketing simply dont work anymore. The best way to sell anything these days is through word of mouthand the only real way to get word of mouth is to create something remarkable. "Free Prize Inside", the sequel to "Purple Cow", explains how to do just that. Its jammed with practical ideas you can use right now to make your product or service remarkable, so that it will virtually sell itself. Remember when cereal came with a free prize inside? Even if you already liked the cereal, it was the little plastic toy that made it irresistible. Godin explains how you can think of a bonus that will make your customers feel just as excited, no matter what business youre in. Consider these free prizes: ?The Tupperware party, which turned buying plastic bowls into a social event ?Flintstones vitamins, which turned a serious product into something fun ?The free change-counting machine at every Commerce Bank branch ?The little blue box from Tiffany, which makes people happy before they even open it This book offers a way to create free prizes quickly, cheaply, and reliablyand persuade others in your organization to help you bring them to life.

Deborah Moggach lives in London.Bestselling business book author, entrepreneur, and speaker Seth Godin was born on July 10, 1960. He graduated from Tufts University in 1982 and earned an MBA in marketing from Stanford Business School. Godin worked as a brand manager for Spinnaker Software and founded his own book packaging business, followed by the online marketing company Yoyodyne. He was a vice president of direct marketing for Yahoo, and in 2006 he launched the popular community website Squidoo.

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