One Great Insight Is Worth a Thousand Good Ideas An Advertising Hall-of-Famer Reveals the Most Powerful Secret in Business

Name: One Great Insight Is Worth a Thousand Good Ideas An Advertising Hall-of-Famer Reveals the Most Powerful Secret in Business
Price: 106.58 USD
Availability: InStock
ISBN: 9781591841425

ISBN-10: 1591841429

ISBN-13: 9781591841425

Edition: 2006

Authors: Phil Dusenberry

List price: $14.95

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Description:

?We Bring Good Things to Life? ?It's Not TV, It's HBO? ?Visa: It's Everywhere You Want to Be? These aren?t just advertising slogans; they?re game-changing insights. And according to ad industry legend Phil Dusenberry, who with his team at BBDO created these and many other brilliant campaigns, one big insight is worth a thousand good ideas. An idea can lead to one clever commercial. But a true insight can define a brand for years to come and turn an entire industry upside down. BACKCOVER: ?A terrific book.? ?"The New York Times" ?Wistful and wonderful?a refreshing, behind-the-scenes glimpse into the cosmos of big-bucks advertising?props open the door on more than three decades of…

Book details

List price: $14.95
Copyright year: 2006
Publisher: Penguin Group (USA) Incorporated
Publication date: 10/3/2006
Binding: Paperback
Pages: 304
Size: 5.00" wide x 7.75" long x 1.00" tall
Weight: 0.484
Language: English