Marketing Gurus Lessons from the Best Marketing Books of All Time

ISBN-10: 1591841054
ISBN-13: 9781591841050
Edition: 2006
List price: $24.95
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Description: Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Soundviews summaries have won it acclaim as the definitive selection service for sophisticated business  More...

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Book details

List price: $24.95
Copyright year: 2006
Publisher: Penguin Publishing Group
Publication date: 7/20/2006
Binding: Hardcover
Pages: 288
Size: 6.00" wide x 9.00" long x 1.00" tall
Weight: 1.298
Language: English

Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Soundviews summaries have won it acclaim as the definitive selection service for sophisticated business book readers. For the first time ever, Soundview is bringing together summaries of seventeen essential marketing classics in a single volume. "The Marketing Gurus" includes two all-new, previously unpublished summaries"The Tipping Point" by Malcolm Gladwell and "Crossing the Chasm" by Geoffrey Moore. Other featured books include: "Positioning" by Jack Trout and Al Ries "Kotler on Marketing" by Philip Kotler "The Popcorn Report" by Faith Popcorn "The Anatomy of Buzz" by Emanuel Rosen "Purple Cow" by Seth Godin "Relationship Marketing" by Regis McKenna And more "The Marketing Gurus" distills thousands of pages into fewer than three hundred, making it ideal for busy professionals, students, and anyone curious about how marketing has evolved.

Chris Murrayis the editor of Soundview Executive Book Summaries, a subscription service that summarizes the best, most influential business books every year.

Differentiate or die
Lateral marketing
The popcorn report
Relationship marketing
Networking with the affluent
Relentless
The one to one future
Up the loyalty ladder
Scoring points
How to drive your competition crazy
Crossing the chasm
Unleashing the killer app
The anatomy of buzz
Purple cow
Don't think pink
The discipline of market leaders
Renovate before you innovate

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