Art of the Start The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

ISBN-10: 1591840562
ISBN-13: 9781591840565
Edition: 2004
Authors: Guy Kawasaki
List price: $27.95 Buy it from $0.01
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Description: What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any  More...

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Book details

List price: $27.95
Copyright year: 2004
Publisher: Penguin Group (USA) Incorporated
Publication date: 9/9/2004
Binding: Hardcover
Pages: 226
Size: 6.25" wide x 9.25" long x 0.75" tall
Weight: 1.034
Language: English

What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers. The Art of the Startwill give you the essential steps to launch great products, services, and companieswhether you are dreaming of starting the next Microsoft or a not-for-profit thats going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GISTGreat Ideas for Starting Thingsincluding his field-tested insiders techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz. At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real- world start- ups. And as an irrepressible columnist for Forbes, he has honed his best thinking about The Art of the Start.

Guy Kawasaki was born in Honolulu, Hawaii on August 30, 1954. He received a BA in psychology from Stanford University and an MBA from UCLA. He was the chief evangelist of Apple. He is the co-founder of Alltop.com and a founding partner at Garage Technology Ventures. His has written ten books including Enchantment, Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way.

Contents A friend is one to whom you can pour out the contents of your heart, chaff and grain alike. Knowing that the gentlest of hands will take and sift it, keep what is worth keeping, and with a breath of kindness, blow the rest away. �anonymous Read Me Firstxi
Causation
The Art of Starting
Articulation
The Art of Positioning
The Art of Pitching
The Art of Writing a Business Plan
Activation
The Art of Bootstrapping
The Art of Recruiting
The Art of Raising Capital
Proliferation
The Art of Partnering
The Art of Branding
The Art of Rainmaking
Obligation
The Art of Being a Mensch
Afterword
Index

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