Ultimate Question Driving Good Profits and True Growth

Name: Ultimate Question Driving Good Profits and True Growth
Price: 2.54 USD
Availability: InStock
ISBN: 9781591397830

ISBN-10: 1591397839

ISBN-13: 9781591397830

Edition: 2006

Authors: Fred F. Reichheld

List price: $32.95

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Description:

Based on extensive research, 'The Ultimate Question' shows how companies can rigorously measure Net Promoter statistics, help managers improve them, and create communities of passionate advocates that stimulate innovation.

Book details

List price: $32.95
Copyright year: 2006
Publisher: Harvard Business Review Press
Publication date: 3/1/2006
Binding: Hardcover
Pages: 224
Size: 6.25" wide x 9.25" long x 1.00" tall
Weight: 1.034
Language: English

Fred F. Reichheld is a director of Bain & Co., a consulting firm in Boston. His books include The Loyalty Effect (1996), Loyalty Rules! (2001), The Ultimate Question: Driving Good Profits and True Growth (2006) and The Ultimate Question 2.0: How Net Promoter Companies Thrive in a Customer-Driven World (2011).




Bad profits, good profits, and the ultimate question



The measure of success



How the net promoter score (NPS) can drive growth



The enterprise story - measuring what matters



Why satisfaction surveys fail



The rules of measurement



Design winning customer strategies



Deliver - building an organization that creates promoters



Develop a community of promoters - by listening



One goal, one number



The linkage between NPS and growth



Winners and sinners for selected U.S. and U.K. industries