Strategy Maps Converting Intangible Assets into Tangible Outcomes

Name: Strategy Maps Converting Intangible Assets into Tangible Outcomes
Availability: InStock
ISBN: 9781591391340

ISBN-10: 1591391342

ISBN-13: 9781591391340

Edition: 2004

Authors: Robert S. Kaplan, David P. Norton, Thomas H. Davenport

List price: $45.00

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Description:

This book is for executives who can't figure out why their strategy isn't working. It offers a blueprint for describing, measuring and aligning intangible assets for superior performance.

Book details

List price: $45.00
Copyright year: 2004
Publisher: Harvard Business Review Press
Publication date: 2/1/2004
Binding: Hardcover
Pages: 480
Size: 6.30" wide x 9.50" long x 1.64" tall
Weight: 2.244
Language: English



Preface



Overview



Introduction



Strategy Maps



Value-Creating Processes



Operations Management Processes



Customer Management Processes



Innovation Processes



Regulatory and Social Processes



Intangible Assets



Aligning Intangible Assets to Enterprise Strategy



Human Capital Readiness



Information Capital Readiness



Organization Capital Readiness



Building Strategies and Strategy Maps



Customizing Your Strategy Map to Your Strategy



Planning the Campaign



The Case Files



Private-Sector Organizations



Public-Sector Organizations



Nonprofit Organizations


Index


About the Authors