Fashion Marketing and Merchandising

ISBN-10: 1590709187
ISBN-13: 9781590709184
Edition: 3rd 2009
List price: $78.64 Buy it from $4.76 Rent it from $20.90
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Description: Fashion Marketing & Merchandising brings to life the business aspects of the fashion world. It presents the basics of market economics, textiles, design, and promotion. This edition gives an in-depth view of the entire textile/apparel/retail soft  More...

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Book details

List price: $78.64
Edition: 3rd
Copyright year: 2009
Publisher: Goodheart-Willcox Publisher
Publication date: 4/24/2008
Binding: Hardcover
Pages: 672
Size: 8.75" wide x 11.00" long x 1.25" tall
Weight: 4.048

Fashion Marketing & Merchandising brings to life the business aspects of the fashion world. It presents the basics of market economics, textiles, design, and promotion. This edition gives an in-depth view of the entire textile/apparel/retail soft goods chain and offers a comprehensive study of retail fundamentals and strategies for retail success. Hundreds of new color photos make the world of fashion come to life for fashion marketing and merchandising students.

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