Change of Heart What Psychology Can Teach Us about Creating Social Change

Name: Change of Heart What Psychology Can Teach Us about Creating Social Change
Price: 6.55 USD
Availability: InStock
ISBN: 9781590562338

ISBN-10: 159056233X

ISBN-13: 9781590562338

Edition: 2010

Authors: Nick Cooney

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Description:

Scientific research has generated a wealth of information on how people can be persuaded to alter their behaviors, yet this body of knowledge has been largely ignored by those working to improve society. Change of Heart: What Psychology Can Teach Us About Spreading Social Change brings this information to light so that non-profits, community organizers and others can make science-driven decisions in their advocacy work. The book examines more than eighty years of empirical research in areas including social psychology, communication studies, diffusion studies, network systems and social marketing, distilling the highlights into easy-to-use advice and serving as a psychology primer for…

Book details

Copyright year: 2010
Publisher: Lantern Books
Binding: Hardcover
Pages: 220
Size: 6.25" wide x 9.25" long x 0.50" tall
Weight: 0.748
Language: English



Introduction



Looking Inward



The Uphill Battle



Where Beliefs Are Born



Tools of Influence, Part I: Simple Tools



Tools of Influence, Part II: Power Tools



Tools of Influence, Part III: Tools of Persuasion



Tools of Influence, Part IV: Handle With Care



Spreading Social Change



Social Marketing



Frontiers of Influence


Works Cited


Notes