Change of Heart What Psychology Can Teach Us about Creating Social Change

ISBN-10: 159056233X
ISBN-13: 9781590562338
Edition: 2010
Authors: Nick Cooney
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Description: Scientific research has generated a wealth of information on how people can be persuaded to alter their behaviors, yet this body of knowledge has been largely ignored by those working to improve society. Change of Heart: What Psychology Can Teach Us  More...

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Book details

Copyright year: 2010
Publisher: Lantern Books
Binding: Hardcover
Pages: 220
Size: 6.25" wide x 9.25" long x 0.50" tall
Weight: 0.748
Language: English

Scientific research has generated a wealth of information on how people can be persuaded to alter their behaviors, yet this body of knowledge has been largely ignored by those working to improve society. Change of Heart: What Psychology Can Teach Us About Spreading Social Change brings this information to light so that non-profits, community organizers and others can make science-driven decisions in their advocacy work. The book examines more than eighty years of empirical research in areas including social psychology, communication studies, diffusion studies, network systems and social marketing, distilling the highlights into easy-to-use advice and serving as a psychology primer for anyone wanting to spread progressive social change.

Introduction
Looking Inward
The Uphill Battle
Where Beliefs Are Born
Tools of Influence, Part I: Simple Tools
Tools of Influence, Part II: Power Tools
Tools of Influence, Part III: Tools of Persuasion
Tools of Influence, Part IV: Handle With Care
Spreading Social Change
Social Marketing
Frontiers of Influence
Works Cited
Notes

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