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    Making Money in the Fitness Business:

    ISBN-10: 1585187097
    ISBN-13: 9781585187096
    Edition: 1999
    Author(s): Thomas Plummer
    Description: A brutally honest, real-world look at how to become successful in the fitness industry, told by one of the most renowned veterans of the business. Thomas Plummer explains the ins and outs of the business in detail, using real-life examples,  More...
    List price: $39.95
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    List Price: $39.95
    Copyright Year: 1999
    Publisher: Partners Pub Group Inc
    Binding: Paperback
    Size: 8.50" wide x 11.00" long x 0.75" tall
    Weight: 2.134
    Language: English

    A brutally honest, real-world look at how to become successful in the fitness industry, told by one of the most renowned veterans of the business. Thomas Plummer explains the ins and outs of the business in detail, using real-life examples, providing illustrations, and adding just a touch of humor. Plummer lets you learn from his successes and failures as he provides you with the tools that will allow you to compete and succeed in fiercely competitive markets against any competition, while still maintaining your integrity. Covers conceptualizing the business, the financial foundation, member service, profit centers, staffing, marketing, sales, and so much more.

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