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Making Money in the Fitness Business:

ISBN-10: 1585187097
ISBN-13: 9781585187096
Edition: 1999
Authors: Thomas Plummer
List price: $39.95
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Description: A brutally honest, real-world look at how to become successful in the fitness industry, told by one of the most renowned veterans of the business. Thomas Plummer explains the ins and outs of the business in detail, using real-life examples,  More...

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Book details

List price: $39.95
Copyright year: 1999
Publisher: Partners Pub Group Inc
Binding: Paperback
Size: 8.50" wide x 11.00" long x 0.75" tall
Weight: 2.134
Language: English

A brutally honest, real-world look at how to become successful in the fitness industry, told by one of the most renowned veterans of the business. Thomas Plummer explains the ins and outs of the business in detail, using real-life examples, providing illustrations, and adding just a touch of humor. Plummer lets you learn from his successes and failures as he provides you with the tools that will allow you to compete and succeed in fiercely competitive markets against any competition, while still maintaining your integrity. Covers conceptualizing the business, the financial foundation, member service, profit centers, staffing, marketing, sales, and so much more.

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