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Cinematic Mode of Production Attention Economy and the Society of the Spectacle

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ISBN-10: 1584655836

ISBN-13: 9781584655831

Edition: 2006

Authors: Jonathan Beller

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Description:

"Cinema brings the industrial revolution to the eye," writes Jonathan Beller, "and engages spectators in increasingly dematerialized processes of social production." In his groundbreaking critical study, cinema is the paradigmatic example of how the act of looking has been construed by capital as "productive labor." Through an examination of cinema over the course of the twentieth century, Beller establishes on both theoretical and historical grounds the process of the emergent capitalization of perception. This process, he says, underpins the current global economy. By exploring a set of films made since the late 1920s, Beller argues that, through cinema, capital first posits and then…    
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Book details

Copyright year: 2006
Publisher: University Press of New England
Publication date: 12/1/2006
Binding: Paperback
Pages: 352
Size: 6.00" wide x 9.00" long x 1.00" tall
Weight: 1.188
Language: English

Acknowledgments
Abbreviations
The Political Economy of the Postmodern
Circulation: Dziga Vertov and the Film of Money
Production: The Spectatorship of the Proletariat
The Unconscious: The Unconscious of the Unconscious, or, the Work of Consciousness in the Age of Technological Imagination
Inspiration of Objects, Expiration of Words: Cinema, Capital of the Twentieth Century
The Pyrotechnics of Control: Numismatics of the Sensual, Calculus of the Image
Proprioception: Killer-Eye, Killer World: The Media-Environment for Natural Born Killers
Epilogue: Paying Attention
Index