World Branding Concept, Strategy and Design

Name: World Branding Concept, Strategy and Design
Price: 4.27 USD
Availability: InStock
ISBN: 9781584232834

ISBN-10: 1584232838

ISBN-13: 9781584232834

Edition: 2007

Authors: Hiro Minamiyama, World Branding Committee

List price: $49.95

30 day, 100% satisfaction guarantee!

Marketplace

3 new & used from $4.27

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

Description:

This bold and innovative new book examines the phenomenon of branding as corporate strategy. With an introductory essay on the role and philosophy of branding on the international stage, World Branding provides a step-by-step approach for the reader, breaking down the various examples by the elements that make up a brand and familiarizing one with contemporary terms and notions of identity. Through a series of case studies, World Branding illuminates prominent companies, institutions, organizations and governmental bodies, which exemplify successful brand strategies. In depth and beautifully illustrated, this book is a must for any design or corporate library. Case studies include: Adobe,…

Book details

List price: $49.95
Copyright year: 2007
Publisher: Gingko Press, Incorporated
Publication date: 12/1/2007
Binding: Paperback
Pages: 295
Size: 8.98" wide x 11.72" long x 0.86" tall
Weight: 2.860