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Introduction to the Third Edition | |
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Your Writing Game Plan | |
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The (Brave New) Writer's World | |
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The Magazine Market Up Close | |
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The World of Books | |
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Charting Your Path: Books or Magazines? | |
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Getting Started | |
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From Idea to Market | |
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The Great Idea | |
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To Market | |
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Resources | |
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Get Off Your Butt and Write | |
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Choose to Write | |
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Make Writing a Habit | |
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Your Writing Plan | |
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Researching Your Ideas | |
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Finding the Right Information | |
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The Internet | |
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Libraries | |
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Business and Government Sources | |
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Tips and Tricks for Effective Research | |
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TO Market, TO Market | |
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Before You Write That Query Letter | |
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Building Your Platform: Your Number One Job | |
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Do I Need a Literary Agent? | |
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OK, So How Do I Get One? | |
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Preparing Yourself for a Wall of Rejection | |
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Resources | |
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Selling Your Articles | |
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Avoiding Rejection | |
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Finding Magazine Markets for Your Ideas | |
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Stringing for Newspapers | |
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Crafting a Query Letter | |
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Resources | |
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Sample Queries | |
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Selling Your Nonfiction Book | |
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Finding a Publisher | |
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Make Your Book Competitive | |
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Crafting a Book Query Letter | |
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Crafting a Book Proposal | |
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Resources | |
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Selling Your Fiction | |
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Selling Your Short Stories | |
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Selling Your Novel | |
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Crafting a Fiction Proposal | |
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A Note on Promotion | |
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Resources | |
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Sample Novel Query Letter | |
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Sample Novel Cover Letter | |
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Sample Response to Cover Letter | |
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Sample Short Synopsis | |
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Sample Long Synopsis | |
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Selling Your Script | |
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Write Your Own Calling Card | |
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Form and Format | |
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Finding an Agent | |
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Market the Script on Your Own: Television | |
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Market the Script on Your Own: Film | |
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Making the Pitch | |
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Understand the Business | |
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Resources | |
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Selling TO Corporations | |
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Finding Your Own Opportunities | |
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Advertising and PR | |
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Technical Writing | |
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Catalog Copy | |
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Copyediting and Proofreading | |
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Indexing | |
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Ghostwriting | |
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What About Self-Publishing and Print on Demand? | |
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The Bad Old Days | |
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Are You a Self-Starter? | |
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Oh, the Many Hats You'll Wear | |
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Five Guidelines for Picking a Reputable Self-Publisher | |
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When Publishers Come Calling...Finally | |
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Resources | |
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Building Your Readership | |
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A Crash Course in Marketing and Publicity | |
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What Is Marketing? | |
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What Is Publicity? | |
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Publicizing Your Book | |
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Resources | |
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Websites, Blogs, Podcasts, and Social Networking | |
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Your Website | |
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Blogging | |
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Podcasting | |
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Social Networking | |
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Resources | |
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Fifty Ideas to Get The Word Out about Your Book | |
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Before Your Book Is Published | |
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Learning About the Industry and Getting Known | |
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Using Your Website, Blog, and E-mail | |
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Hacking Through the Amazon Jungle | |
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Radio and Podcasting | |
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When the Book Is Published | |
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Signings and Appearances | |
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Book Clubs | |
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Some Niche Options | |
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Nice Authors Finish First: Working Well with People | |
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Your Writing Business | |
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Contracts, Agents, and The Fine Print | |
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Your Rights | |
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Electronic and Digital Rights | |
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Magazine Contracts | |
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Book Contracts | |
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Agents and Attorneys | |
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Legal Issues | |
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Resources | |
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Finances for Writers | |
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Setting Up Your Business | |
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Records and Accounts | |
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Your Income | |
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Tax Issues for Writers | |
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Saving for the Future | |
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Insurance | |
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Finding A Writing Community | |
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Organizations for Writers | |
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Critique Groups | |
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Is a Writers' Colony Right for You? | |
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Getting the Most out of Writers' Conferences | |
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Money for Nothing: Grants, Fellowships, and Contests | |
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Pricing Guide | |
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Knowing What to Charge | |
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Hourly Rate Calculation | |
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Project Rate Calculation | |
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Keep Track of Time | |
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Negotiating for More | |
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Raising Your Rates | |
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Sample Fees | |
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Resources | |
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Glossary of Publishing Terms | |
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Index | |