AIGA Professional Practices in Graphic Design

ISBN-10: 1581155093

ISBN-13: 9781581155099

Edition: 2nd 2008

Authors: Tad Crawford
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Description: AIGA Professional Practices in Graphic Design is a comprehensive guide to every aspect of the graphic design business, from designer relationships with clients, employees, and suppliers to management issues, marketing strategies, rights, and ethical standards. It covers negotiation principles, setting fees, contracts, structuring the design firm, audits, insurance basics, studio safety, marketing on the World Wide Web, copyright and licensing, trademark infringement, and business ethics. Short and long versions of the AIGA Standard Form of Agreement are included for easy reference, and a complete resources section highlights selected publications and organizations for graphic designers.

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Book details

List price: $29.95
Edition: 2nd
Copyright year: 2008
Publisher: Skyhorse Publishing Company, Incorporated
Publication date: 6/10/2008
Binding: Paperback
Pages: 336
Size: 9.50" wide x 10.00" long x 0.75" tall
Weight: 1.012
Language: English

TadCrawfordnbsp; grew up in the artists' colony of Woodstock, New York. He is the author of many nonfiction books andhis writing has appeared in venues such asnbsp; Art in America , the Caf� Irreal , Confrontation , Communication Arts , FamilyCircle , Glamour , Guernica , the Nation , and Writer'sDigest . The founder and publisher ofAllworth Press, he lives in New York City.

Preface
Relationships
Short History and the Longer View
Standards of Professional Practices
How Clients Want to Be Treated
Marketing the Design Firm
Negotiating: Lessons From a Caveman
The Process of Setting Fees
Standard Form of Agreement for Design Services
Hidden Intellectual Property Hazards in Web Design
Payment Strategies
Discount Requests and Retainer Agreements
Finding the Perfect Job
The Design Firm and Its Employees
Managing Creatives
The Design Firm and Its Suppliers
Print Design and Environmental Responsibility
Management
Legal Structures for the Design Firm
Principles of Design Firm Management
Transition
Principles of Managing the Corporate Design Department
Large Project Management
Successful Creative Briefs: Linking Business Objectives and Creative Strategies
Sales Tax
Insurance Basics for the Designer
Managing Health and Safety in the Design Studio
Rights
Copyright and Licensing
Infringement, Influence, and Plagiarism
Understanding Permissions
Web Design Contracts and Issues
Other People's Trademarks
Trademarks and Trade Dress
Trademarks in Cyberspace
Use of Fonts
Resources: Organizations for Graphic Designers
Emily Ruth Cohen: Selected Bibliography
AIGA Standards Richard Grefe: An Endnote
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