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Acknowledgments | |
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Introduction | |
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The Basics | |
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Understanding Licensing | |
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Industry Overview: Understanding Licensing-the Key to Being a Professional Photographer | |
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How to Price Professional Photography | |
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How to Write a License | |
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Selling Your Pricing Structure | |
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Copyright-Protecting Your Assets | |
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Understanding Copyright | |
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Registering Your Work | |
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Metadata Basics | |
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Using Metadata is Key to Photographic Professionalism | |
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Enforcing Copyright: Dissecting the Infringement Case | |
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Smoking Guns-How to Handle Clients Who Exceed Prior Licenses | |
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Frequently Asked Questions | |
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Assignment Photography | |
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The Assignment Photographer | |
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Interviews with Assignment Photographers | |
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Making Strides with Your Fine Art Career | |
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Moving into Motion | |
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Book Publishing | |
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Stock Photography | |
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A Brief Explanation of the Business of Stock Photography | |
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Stock Licensing Models | |
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Editorial + Commercial Stock: Worlds Apart | |
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Stock Contracts: Look Before Your Leap | |
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Going Portal: Clearing Defining Stock Photography Portals | |
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Interviews with Stock Photographers | |
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Paperwork | |
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Why These Forms are Critical to Your Business | |
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Sample Forms-Estimate, Confirmation, Change Order, Delivery Memo, Invoice, Indemnification | |
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Terms and Conditions for Your Business Paperwork | |
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Smooth Sailing: Avoiding Business Conflicts | |
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Releases | |
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Why You Need Releases | |
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What's In a Release? | |
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Property Releases | |
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Special Considerations for the 21st Century | |
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Trademarks | |
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Ideas for Getting Signatures | |
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Frequently Asked Questions About Releases | |
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Sample Releases | |
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Professional Services | |
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Your Professional Team: Attorney, Accountant, Estate Planner and Insurance Agent | |
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Preserving Your Visual Legacy: Estate Planning for Photographers | |
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ASMP Prosurance | |
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Is Your Assistant an Independent Contractor or an Employee? | |
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Guidelines for Assistants | |
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Digital Business Essentials | |
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Digital Asset Management | |
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Universal Photographic Digital Imaging Guidelines | |
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Digital Technicians | |
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Critical Skills | |
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Marketing | |
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7 Steps to an Effective (and Doable) Marketing Plan | |
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Web Sites | |
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Web Site Success Case Study | |
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Web Site Usability Considerations | |
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Art Directors Voice Their Do's and Don'ts | |
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Reps and Marketing Assistants and Consultants, Oh My! | |
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Reinventing Yourself | |
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Negotiating | |
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Negotiating Principles | |
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Negotiating the Assignment Deal | |
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Negotiating Quick Tips and Telephone Cheat Sheet | |
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Customer Service | |
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Turning Projects into Relationships: Give Them an Experience | |
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Working with Clients | |
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Managing Change | |
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Value Your Work: An Educated Photographer Is Your Best Competition | |
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The Sky is Falling, Grab Your Camera! | |
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Glossary of Industry Terms | |
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Resources | |
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About the ASMP | |
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Index | |