Professional Business Practices in Photography

ISBN-10: 1581154976
ISBN-13: 9781581154979
Edition: 7th 2008
List price: $35.00 Buy it from $4.24
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Description: At last! The eagerly anticipated revised edition of the photographer’s "business bible" is here, fully updated with the last word on key business practices, industry standards, and resources. Up-to-the-minute coverage now includes digital asset  More...

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Book details

List price: $35.00
Edition: 7th
Copyright year: 2008
Publisher: Skyhorse Publishing Company, Incorporated
Publication date: 11/11/2008
Binding: Paperback
Pages: 480
Size: 5.91" wide x 9.06" long x 1.18" tall
Weight: 2.2
Language: English

At last! The eagerly anticipated revised edition of the photographer’s "business bible" is here, fully updated with the last word on key business practices, industry standards, and resources. Up-to-the-minute coverage now includes digital asset management; metadata standards; the role of Internet, FTP, and e-mail technologies; the impact of media consolidation on assignment and stock photography; and much more. This indispensable guide covers the full range of business and legal questions that photographers might have, with comprehensive advice from the ASMP, the foremost authority in the field. In eleven in-depth chapters, more than two dozen industry experts explore pricing and negotiating, ethics, rights in traditional and electronic media, publishing, and much more. Business and legal forms, checklists, and an extensive cross-media bibliography make this the one reference book that deserves a place on every successful photographer’s bookshelf.

Acknowledgments
Introduction
The Basics
Understanding Licensing
Industry Overview: Understanding Licensing-the Key to Being a Professional Photographer
How to Price Professional Photography
How to Write a License
Selling Your Pricing Structure
Copyright-Protecting Your Assets
Understanding Copyright
Registering Your Work
Metadata Basics
Using Metadata is Key to Photographic Professionalism
Enforcing Copyright: Dissecting the Infringement Case
Smoking Guns-How to Handle Clients Who Exceed Prior Licenses
Frequently Asked Questions
Assignment Photography
The Assignment Photographer
Interviews with Assignment Photographers
Making Strides with Your Fine Art Career
Moving into Motion
Book Publishing
Stock Photography
A Brief Explanation of the Business of Stock Photography
Stock Licensing Models
Editorial + Commercial Stock: Worlds Apart
Stock Contracts: Look Before Your Leap
Going Portal: Clearing Defining Stock Photography Portals
Interviews with Stock Photographers
Paperwork
Why These Forms are Critical to Your Business
Sample Forms-Estimate, Confirmation, Change Order, Delivery Memo, Invoice, Indemnification
Terms and Conditions for Your Business Paperwork
Smooth Sailing: Avoiding Business Conflicts
Releases
Why You Need Releases
What's In a Release?
Property Releases
Special Considerations for the 21st Century
Trademarks
Ideas for Getting Signatures
Frequently Asked Questions About Releases
Sample Releases
Professional Services
Your Professional Team: Attorney, Accountant, Estate Planner and Insurance Agent
Preserving Your Visual Legacy: Estate Planning for Photographers
ASMP Prosurance
Is Your Assistant an Independent Contractor or an Employee?
Guidelines for Assistants
Digital Business Essentials
Digital Asset Management
Universal Photographic Digital Imaging Guidelines
Digital Technicians
Critical Skills
Marketing
7 Steps to an Effective (and Doable) Marketing Plan
Web Sites
Web Site Success Case Study
Web Site Usability Considerations
Art Directors Voice Their Do's and Don'ts
Reps and Marketing Assistants and Consultants, Oh My!
Reinventing Yourself
Negotiating
Negotiating Principles
Negotiating the Assignment Deal
Negotiating Quick Tips and Telephone Cheat Sheet
Customer Service
Turning Projects into Relationships: Give Them an Experience
Working with Clients
Managing Change
Value Your Work: An Educated Photographer Is Your Best Competition
The Sky is Falling, Grab Your Camera!
Glossary of Industry Terms
Resources
About the ASMP
Index

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