Advertising Design and Typography

Name: Advertising Design and Typography
Price: 7.68 USD
Availability: InStock
ISBN: 9781581154658

ISBN-10: 1581154658

ISBN-13: 9781581154658

Edition: 2006

Authors: Alex W. White

List price: $50.00

30 day, 100% satisfaction guarantee!

Marketplace

3 new & used from $7.68

what's this?

Rush Rewards U
Members Receive:

You have reached 400 XP and carrot coins. That is the daily max!

This unique, comprehensive overview of advertising design strategies, written by a best-selling, award-winning designer, will help students and professionals in advertising, design, and typography understand and use persuasive visual messaging. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type and image relationships are covered in depth. Readers will also learn how print design compares to television, web, and interactive design, and how to apply each style to create persuasive designs. The extensive section on typography offers essential information on how readers perceive type, typographic history, principles, and practice. Helpful appendices…

Book details

List price: $50.00
Copyright year: 2006
Publisher: Skyhorse Publishing Company, Incorporated
Publication date: 11/1/2006
Binding: Hardcover
Pages: 224
Size: 8.75" wide x 11.25" long x 1.25" tall
Weight: 2.244
Language: English



Introduction : what is advertising design?



Strategy vs execution



The four levels of advertising



How to be seen in noisiness



Design : visual presentation



Design : unity and clarity



Design : words and pictures



Design : Print Design vs Billboards, TV, Web and interactive, and radio



Type knowledge



Display type



Text type