Advertising Design and Typography

ISBN-10: 1581154658

ISBN-13: 9781581154658

Edition: 2006

Authors: Alex W. White
List price: $50.00 Buy it from $7.31
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Description: This unique, comprehensive overview of advertising design strategies, written by a best-selling, award-winning designer, will help students and professionals in advertising, design, and typography understand and use persuasive visual messaging. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type and image relationships are covered in depth. Readers will also learn how print design compares to television, web, and interactive design, and how to apply each style to create persuasive designs. The extensive section on typography offers essential information on how readers perceive type, typographic history, principles, and practice. Helpful appendices include an extensive glossary, bibliography, and art director's checklist. Complete with more than 1,500 examples and illustrations of outstanding advertising design from around the world, Advertising Design and Typography is a groundbreaking book that will train the readers' mind to see more accurately and more critically--ultimately changing the way designers think and develop visual ideas.

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Book details

List price: $50.00
Copyright year: 2006
Publisher: Skyhorse Publishing Company, Incorporated
Publication date: 11/1/2006
Binding: Hardcover
Pages: 224
Size: 8.75" wide x 11.25" long x 1.25" tall
Weight: 2.244
Language: English

Introduction : what is advertising design?
Strategy vs execution
The four levels of advertising
How to be seen in noisiness
Design : visual presentation
Design : unity and clarity
Design : words and pictures
Design : Print Design vs Billboards, TV, Web and interactive, and radio
Type knowledge
Display type
Text type
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*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

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