Branding for Nonprofits Developing Identity with Integrity

ISBN-10: 1581154348
ISBN-13: 9781581154344
Edition: 2006
Authors: D. K. Holland
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Book details

List price: $19.95
Copyright year: 2006
Publisher: Skyhorse Publishing Company, Incorporated
Publication date: 1/1/2006
Binding: Paperback
Pages: 208
Size: 6.00" wide x 9.00" long x 0.50" tall
Weight: 0.748
Language: English

DK Holland is a writer, strategist and creative director who turned her attention to nonprofits after developing award-winning programs that included branding, licensing, promotion and product development for companies such as Mattel and Citigroup for more than thirty years. She was, until 2001, a partner in The Pushpin Group, an internationally acclaimed design and illustration firm based in New York City. She is currently the principal of DK Holland, llc, a brand communications consultancy that works exclusively with nonprofits. Her clients include Colorado Historical Society, The Foundation Center, The Literacy Assistance Center, the Organization Development Network, Brooklyn Friends School, and the Buckminster Fuller Institute. Holland recently led the rebranding/renaming team of Governance Matters (formerly the Alliance for Nonprofit Governance) on whose board she served. A former executive director of a national nonprofit and currently a trustee of three nonprofit boards, she volunteered for, founded and chaired two other nonprofits. She is an editor of Communication Arts magazine and the author/creative director of a dozen books on graphic design. A recipient of the Walter Hortens Distinguished Service Award by the Graphic Artists Guild National, she teaches in the graduate school for nonprofit Management of the New School. She lives in New York City. nbsp;

Acknowledgments
Foreword
What's That Branding Buzz I Hear? And Why Nonprofits Can't Afford to Ignore It
Anatomy of a Design Brief: Start to Get Your Nonprofit Brand in Focus
It Takes a Village to Raise a Brand: The Roles and Responsibilities of the Branding Team
Getting the Team Ready to Birth the Brand
Spotlight on Designers: What They Do and How They Do It
The Design Process: Taking It in Phases
Finding the Sweet Spot: Arriving at a New Brand Identity That Everyone Can Embrace
The Devil's in the Details: From Inspiration to Implementation
The Big Switcheroo: Implementing Your New Brand
Storytelling and the Brand: A Thousand Words...and Loads of Pictures
Looking Inside the Funder's Mind: The Board, the Staff, and Branding
On the Evolution of Branding: You've Come Such a Long, Long Way, Baby!
Branding Resources
Aish Branding Guide: "Guidelines Without the Guilt"
Branding the AIGA
BAM Graphic Standards Guide
Governance Matters Presentation
Brand Glossary
About the Author
Index

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