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Real Business of Photography

ISBN-10: 1581153503
ISBN-13: 9781581153507
Edition: 2004
Authors: Richard Weisgrau
List price: $19.95 Buy it from $3.00
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Book details

List price: $19.95
Copyright year: 2004
Publisher: Skyhorse Publishing Company, Incorporated
Publication date: 5/1/2004
Binding: Paperback
Pages: 224
Size: 6.00" wide x 8.75" long x 0.50" tall
Weight: 0.792
Language: English

Richard Weisgrau, a professional photographer, operated one of Philadelphia's largest commercial photography studios for over fifteen years. He then served as executive director of ASMP (American Society of Media Photographers). He has negotiated within a continuum from the small services contract to major industry agreements and political deals. He has taught the subject nationwide and has published numerous books on the business side of photography, including The Real Business of Photography, The Photographer's Guide to Negotiating, and Licensing Photography. He lives in Narbeth, Pennsylvania.

Strategic visioning
Stock or assignment?
Business planning
Financial management
Market research
Market position
Productive promotion
Networking markets
Sales management
Sales technique
Preparing the estimate
Closing the deal
Sales negotiating
Getting paid

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