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Education of a Typographer

ISBN-10: 1581153481
ISBN-13: 9781581153484
Edition: 2004
Authors: Steven Heller
List price: $19.95
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Book details

List price: $19.95
Copyright year: 2004
Publisher: Skyhorse Publishing Company, Incorporated
Publication date: 5/1/2004
Binding: Paperback
Pages: 256
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 0.792
Language: English

Steven Heller is senior Art Director for the New York Times & author of over seventy books on art, culture, & design. He lives in New York City.

Acknowledgments
Introduction: Teaching Typographic Fluency
Teaching Type
An Introduction to Typography for Students of Graphic Design
Unlearned Typography
Teaching the Parameters
The Pressure to Be Branche
What I Have Learned about Typography. What I Teach
Typography: The Complete Education
Voice
Just Looking
With Thanks to Leonard Jay: A Typographic Education
The List
Teaching Typography: Integrating the Old and the New
True Knowledge Derives from Knowing How to See
Concerns for Education in Today's Typographic Universe
Traditions and Conventions
What Is a Letter?
Fine Typography: Is It Relevant? How Can It Be Taught?
The "Crystal Goblet" as a Teaching Tool
Convention and Creativity in Typography
Back to Basics: Stopping Sloppy Typography
The Language of Letters
Type Casting
My Backward Step to Lettering
Typographic Narratives
The Value of the Narrative in the Education of a Typographer
The Letter as Such: Aleksei Kruchenykh as Closet Typographer
Alef-Beit: A Typographic Journey
Charting a Course for Arabic Typography
Digital Literacy
Digital Type Decade
Learning Curves: Teaching Typography with the Computer
The Newness in the New Typography
Hearing Type
Type Dialogues
How to See
If It's Good It Touches Me
Kerning at Twenty Paces
Type Is for Reading
Negative Space
Attention to Detail
The Stroke of a Pen
Using and Abusing
Syllabi and Projects
Introduction to Typography
Type One
Type and Graphic Design
Experimental Typography
Visual Literacy
Contributors
Index

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