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Graphic Design History

ISBN-10: 1581150946
ISBN-13: 9781581150940
Edition: 2001
List price: $29.99 Buy it from $3.00
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Description: Long-lost essays defining the history of graphic design in the 20th century are assembled in one volume for the first time by two senior figures in the world of art and design.

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Book details

List price: $29.99
Copyright year: 2001
Publisher: Skyhorse Publishing Company, Incorporated
Publication date: 6/1/2001
Binding: Paperback
Pages: 352
Size: 6.75" wide x 9.50" long x 0.75" tall
Weight: 1.298
Language: English

Long-lost essays defining the history of graphic design in the 20th century are assembled in one volume for the first time by two senior figures in the world of art and design.

Steven Heller is senior Art Director for the New York Times & author of over seventy books on art, culture, & design. He lives in New York City.

Introduction: The Beginning of History
Legacy Considered
American Graphic Design Expression: The Evolution of American Typography
A History of Design, a History of Concerns
Between Covers
Construction Work
Wheels of Fortune
Two Magazines of the Turbulent '60s: A '90s Perspective
Post-Saturday Evening Post: Magazine Design and Its Dis-Contents
Esquire and Its Art Directors: A Survivor's Tale
Kicking Up a Little Dust
Designed Lives
Lester Beall: A Creative Genius of the Simple Truth
On Merle Armitage: The Impresario of Book Design
Heartfield in Context
Peter Behrens: Design's Man of the Century?
Lucian Bernhard: The Master Who Couldn't Draw Straight
The Search for Georg Olden
An Eminent Pre-Modernist: The Curious Case of T.M. Cleland
H. N. Werkman: the Outsider
Alvin Lustig: Born Modern
Fortunato Depero: Cheering Up the Universe
Cipe Pineles: Artist as Art Director
Massin Ahead of Time
Alexander Liberman: On Overcoming Aesthetics
The Brand Named Walter Landor: Historical View
Helene Gordon-Lazareff: The Tsarina Who Was Elle
A Retrospective: Herbert Matter
Dan Friedman: The Design World's Favorite Enigma
The Visual Thinker Henry Wolf!
Avant-Garde
For the Voice
The Bauhaus in Dessau
Piet Zwart's NKF Catalog
The Bald Soprano
A Brave New World: Understanding Deconstruction
Mass Communication
The Advertising of Magritte/the Magritte in Advertising
Film Posters by Moscow's Stenberg Brothers, 1923-33
Souls on Fire
Polemics and Politics, American Style
The Rise and Fall of Design at a Great Corporation
Advertising: The Mother of Graphic Design
Ad Campaign of the Century
A Certain Commitment: Art and Design at the Royal PTT
Renewal and Upheaval: Dutch Design Between the Wars
Epilogue
Interview With Louis Danziger
A Danziger Syllabus
Index

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