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| Introduction: The Beginning of History | |
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| Legacy Considered | |
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| American Graphic Design Expression: The Evolution of American Typography | |
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| A History of Design, a History of Concerns | |
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| Between Covers | |
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| Construction Work | |
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| Wheels of Fortune | |
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| Two Magazines of the Turbulent '60s: A '90s Perspective | |
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| Post-Saturday Evening Post: Magazine Design and Its Dis-Contents | |
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| Esquire and Its Art Directors: A Survivor's Tale | |
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| Kicking Up a Little Dust | |
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| Designed Lives | |
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| Lester Beall: A Creative Genius of the Simple Truth | |
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| On Merle Armitage: The Impresario of Book Design | |
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| Heartfield in Context | |
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| Peter Behrens: Design's Man of the Century? | |
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| Lucian Bernhard: The Master Who Couldn't Draw Straight | |
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| The Search for Georg Olden | |
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| An Eminent Pre-Modernist: The Curious Case of T.M. Cleland | |
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| H. N. Werkman: the Outsider | |
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| Alvin Lustig: Born Modern | |
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| Fortunato Depero: Cheering Up the Universe | |
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| Cipe Pineles: Artist as Art Director | |
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| Massin Ahead of Time | |
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| Alexander Liberman: On Overcoming Aesthetics | |
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| The Brand Named Walter Landor: Historical View | |
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| Helene Gordon-Lazareff: The Tsarina Who Was Elle | |
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| A Retrospective: Herbert Matter | |
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| Dan Friedman: The Design World's Favorite Enigma | |
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| The Visual Thinker Henry Wolf! | |
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| Avant-Garde | |
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| For the Voice | |
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| The Bauhaus in Dessau | |
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| Piet Zwart's NKF Catalog | |
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| The Bald Soprano | |
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| A Brave New World: Understanding Deconstruction | |
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| Mass Communication | |
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| The Advertising of Magritte/the Magritte in Advertising | |
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| Film Posters by Moscow's Stenberg Brothers, 1923-33 | |
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| Souls on Fire | |
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| Polemics and Politics, American Style | |
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| The Rise and Fall of Design at a Great Corporation | |
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| Advertising: The Mother of Graphic Design | |
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| Ad Campaign of the Century | |
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| A Certain Commitment: Art and Design at the Royal PTT | |
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| Renewal and Upheaval: Dutch Design Between the Wars | |
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| Epilogue | |
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| Interview With Louis Danziger | |
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| A Danziger Syllabus | |
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| Index | |