Beyond the Core Expand Your Market Without Abandoning Your Roots

ISBN-10: 1578519519
ISBN-13: 9781578519514
Edition: 2004
Authors: Chris Zook
List price: $32.00 Buy it from $1.99
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy

Description: Proven approaches-and guidance on how and when to use them-for achieving profitable growth away from your core businessNow in Beyond the Core, Zook explains how executives can increase the odds of successful expansion once their core business no  More...

Used Starting from $16.51
New Starting from $24.77
what's this?
Rush Rewards U
Members Receive:
coins
coins
You have reached 400 XP and carrot coins. That is the daily max!
You could win $10,000

Get an entry for every item you buy, rent, or sell.

Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
Careers in Legal Assisting Online content $4.95 $1.99
Add to cart
Study Briefs
Medical Terminology Online content $4.95 $1.99
Add to cart
Study Briefs
Medical Math Online content $4.95 $1.99

Customers also bought

Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading

Book details

List price: $32.00
Copyright year: 2004
Publisher: Harvard Business Review Press
Publication date: 1/1/2004
Binding: Hardcover
Pages: 240
Size: 6.50" wide x 9.50" long x 1.00" tall
Weight: 1.408
Language: English

Proven approaches-and guidance on how and when to use them-for achieving profitable growth away from your core businessNow in Beyond the Core, Zook explains how executives can increase the odds of successful expansion once their core business no longer provides sufficient new growth.Based on a massive international research study focusing on adjacency moves, Zook reveals the ideal adjacency growth pattern that successful growth companies employ; how companies can develop their own "repeatable formula" for profitable growth; and guidance on when adjacency moves are smart and how to choose the right adjacency move for a range of business situations.

Preface
Acknowledgments
The Growth Crisis: Dangerous Moves Beyond the Core
Visualizing the Ideal: The First Principle of Adjacency Growth
Evaluating Adjacency Moves: Balancing Desire with Data
Orchestrating Adjacency Moves: Strengthening the Core Versus Investing in Adjacencies
Executing Adjacency Moves: Managing the Key Organizational Issues That Most Influence Success or Failure
Transforming Through Adjacency Moves: Redefining the Core Through Adjacencies
Afterword
Appendix
Notes
Bibliography
Index
About the Author

×
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.

×