Attention Economy Understanding the New Currency of Business

ISBN-10: 1578518717
ISBN-13: 9781578518715
Edition: 2003
List price: $16.95
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Description: This text aims to help the reader understand how to effectively give and get attention, one of the biggest commodities in the new economy.

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Book details

List price: $16.95
Copyright year: 2003
Publisher: Harvard Business Review Press
Publication date: 7/23/2002
Binding: Paperback
Pages: 272
Size: 6.75" wide x 8.75" long x 0.50" tall
Weight: 1.298
Language: English

This text aims to help the reader understand how to effectively give and get attention, one of the biggest commodities in the new economy.

A New Perspective on Business: Welcome to the Attention Economy
Attention, the Story So Far: What Attention Is and Isn't
Doing a Number on You: The Measurement of Attention
From Amoebas to Apes: The Psychobiology of Attention
Luddites Beware: Attention Technologies
The Hidden Persuaders: Lessons from the Attention Industries
Eyeballs and Cyber Malls: E-Commerce and Attention
Command Performance: Leadership and Attention
Focused Choices and Global Resources: Strategy and Attention
Off the Org Chart: Organizational Structure and Attention
"You've Got (Lots and Lots of) Mail" : Managing Information, Knowledge, and Attention
From Myopia to Utopia: The Future of the Attention Economy

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