Attention Economy Understanding the New Currency of Business

Name: Attention Economy Understanding the New Currency of Business
Price: 8.21 USD
Availability: InStock
ISBN: 9781578518715

ISBN-10: 1578518717

ISBN-13: 9781578518715

Edition: 2003

Authors: Thomas H. Davenport, John C. Beck

List price: $16.95

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This text aims to help the reader understand how to effectively give and get attention, one of the biggest commodities in the new economy.

Book details

List price: $16.95
Copyright year: 2003
Publisher: Harvard Business Review Press
Publication date: 7/23/2002
Binding: Paperback
Pages: 272
Size: 6.75" wide x 8.75" long x 0.50" tall
Weight: 1.298
Language: English




A New Perspective on Business: Welcome to the Attention Economy



Attention, the Story So Far: What Attention Is and Isn't



Doing a Number on You: The Measurement of Attention



From Amoebas to Apes: The Psychobiology of Attention



Luddites Beware: Attention Technologies



The Hidden Persuaders: Lessons from the Attention Industries



Eyeballs and Cyber Malls: E-Commerce and Attention



Command Performance: Leadership and Attention



Focused Choices and Global Resources: Strategy and Attention



Off the Org Chart: Organizational Structure and Attention



"You've Got (Lots and Lots of) Mail" : Managing Information, Knowledge, and Attention



From Myopia to Utopia: The Future of the Attention Economy