United We Brand How to Create a Cohesive Brand That's Seen, Heard, and Remembered

Name: United We Brand How to Create a Cohesive Brand That's Seen, Heard, and Remembered
Price: 4.64 USD
Availability: InStock
ISBN: 9781578517985

ISBN-10: 1578517982

ISBN-13: 9781578517985

Edition: 2003

Authors: Mike Moser

List price: $29.95

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Description:

Most executives know their company's values and brand message, but often they fail to make sure that everyone else knows them too. The result? A weak brand that conveys different messages inside the company-and out in the marketplace. United We Brand offers a hands-on action plan for building a cohesive brand strategy from the ground up. Drawing from two decades of experience creating brand identities for companies including Dell, Cisco, and Kia Motors, Mike Moser provides a proven template for transforming disparate, "fuzzy" brand information into a concrete guidepost for making day-to-day branding decisions. Called the "Brand Roadmap," this valuable tool enables organizations of all…

Book details

List price: $29.95
Copyright year: 2003
Publisher: Harvard Business Review Press
Publication date: 4/1/2003
Binding: Hardcover
Pages: 192
Size: 6.50" wide x 9.50" long x 0.80" tall
Weight: 1.012
Language: English



Preface



You're Five Steps Away from Having a Customized Brand



Core Brand Values



Core Brand Message



Brand Personality



Brand Icons



Your Brand Roadmap


Notes


Index


About the Author