Downhill Slide Why the Corporate Ski Industry Is Bad for Skiing, Ski Towns, and the Environment

ISBN-10: 1578051029
ISBN-13: 9781578051021
Edition: 2003
List price: $15.95 Buy it from $6.22
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Description: In this impassioned exposeacute;, lifelong skier Hal Clifford reveals how publicly traded corporations gained control of America's most popular winter sport during the 1990s, and how they are gutting ski towns, the natural environment, and skiing  More...

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Book details

List price: $15.95
Copyright year: 2003
Publisher: Sierra Club Books
Publication date: 10/1/2003
Binding: Paperback
Pages: 300
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 0.792
Language: English

In this impassioned exposeacute;, lifelong skier Hal Clifford reveals how publicly traded corporations gained control of America's most popular winter sport during the 1990s, and how they are gutting ski towns, the natural environment, and skiing itself in a largely futile search for short-term profits. Chronicling the collision between Wall Street's demand for unceasing revenue growth and the fragile natural and social environments of small mountain communities, Clifford shows how the modern ski industry promotes its product as environmentally friendly--even invoking the words and emblems of such environmental icons as Ansel Adams and John Muir--while at the same time creating urban-style problems for mountain villages. He also uncovers the ways in which resorts are carefully engineered to separate visitors from their money, much like theme parks. Clifford suggests an alternative to this bleak picture in the return-to-the-roots movement that is now beginning to find its voice in American ski towns from Mammoth Lakes, California, to Stowe, Vermont. He relates the stories of creative business people who are shifting control of the ski business back to the communities that host it. Hard-hitting and carefully researched,Downhill Slideis indispensable reading for anyone who lives in, visits, or cares about what is happening to America's alpine communities.

Preface
Acknowledgments
From Rope Tows to Real Estate
Skiing's Self-Defeating Arms Race
Wall Street Comes to the Mountain
What Is Land For? A Theological Schism
Selling the New Resort
Potemkin Villages and Emerald Cities
Smokey the Bear, the Ski Industry's Best Friend
Resort Roadkill: The Environmental Price Tag
Commuters or Communities?
Back to the Future
Notes
Index

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