Future Beyond Brands Lovemarks

ISBN-10: 157687270X

ISBN-13: 9781576872703

Edition: 2005 (Revised)

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Kevin Roberts examines the rising expectations among consumers & what this means for product branding & brand marks. 'Lovemarks' presents an analysis of the emotional side of brand loyalty & argues that a relationship that goes beyond the expectation of great performance is the future of brand selling.
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Book details

List price: $27.50
Copyright year: 2005
Publisher: powerHouse Cultural Entertainment, Incorporated
Publication date: 12/1/2005
Binding: Hardcover
Pages: 240
Size: 8.00" wide x 9.75" long x 0.75" tall
Weight: 2.156
Language: English

Start Me Up
Time Changes Everything
Emotional Rescue
All You Need is Love
Gimme Some Respect
Love is in the Air
Beautiful Obsession
All I Have to do is Dream
The Human Touch
Close to You
Across the Border
Diamonds in the Mine
I Can See Clearly Now
I'll Follow the Sun
Rolling Thunder
What the World Needs Now
Index / Further Reading
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