Lovemarks

Name: Lovemarks
Availability: InStock
ISBN: 9781576872703

ISBN-10: 157687270X

ISBN-13: 9781576872703

Edition: 2005 (Revised)

Authors: Kevin Roberts, A. G. Lafley

List price: $35.00

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Kevin Roberts examines the rising expectations among consumers & what this means for product branding & brand marks. 'Lovemarks' presents an analysis of the emotional side of brand loyalty & argues that a relationship that goes beyond the expectation of great performance is the future of brand selling.

Book details

List price: $35.00
Copyright year: 2005
Publisher: powerHouse Books
Publication date: 12/1/2005
Binding: Hardcover
Pages: 240
Size: 8.00" wide x 9.75" long x 0.90" tall
Weight: 2.156
Language: English



Foreword




Start Me Up



Time Changes Everything



Emotional Rescue



All You Need is Love



Gimme Some Respect



Love is in the Air



Beautiful Obsession



All I Have to do is Dream



The Human Touch



Close to You



Across the Border



Diamonds in the Mine



I Can See Clearly Now



I'll Follow the Sun



Rolling Thunder



What the World Needs Now


Index / Further Reading