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How to Get Ideas

ISBN-10: 1576754308
ISBN-13: 9781576754306
Edition: 2nd 2007
List price: $20.95 Buy it from $4.25
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Description: Written by Jack Foster, a creative director for various advertising agencies with more than 40 years experience, How to Get Ideas (over 90,000 copies sold and translated into 15 languages) is a fun, accessible, and practical guide that takes the  More...

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Book details

List price: $20.95
Edition: 2nd
Copyright year: 2007
Publisher: Berrett-Koehler Publishers, Incorporated
Publication date: 6/1/2007
Binding: Paperback
Pages: 214
Size: 5.75" wide x 8.50" long x 0.50" tall
Weight: 0.682
Language: English

Written by Jack Foster, a creative director for various advertising agencies with more than 40 years experience, How to Get Ideas (over 90,000 copies sold and translated into 15 languages) is a fun, accessible, and practical guide that takes the mystery and confusion out of developing new ideas.

Preface
Acknowledgments
Introduction: What Is an Idea?
Ten Ways to idea-Condition Your Mind
Have Fun
Be More Like a Child
Become Idea-Prone
Visualize Success
Rejoice in Failure
Get More Inputs
Screw Up Your Courage
Team Up with Energy
Rethink Your Thinking
Learn How to Combine
A Five-Step Method for Producing ideas
Define the Problem
Gather the Information
Search for the Idea
Forget about It
Put the Idea into Action
Notes
Index
About the Author
About the Illustrator

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