Marketing That Matters 10 Practices to Profit Your Business and Change the World

Name: Marketing That Matters 10 Practices to Profit Your Business and Change the World
Availability: InStock
ISBN: 9781576753835

ISBN-10: 1576753832

ISBN-13: 9781576753835

Edition: 2006

Authors: Chip Conley, Eric Friedenwald-Fishman

List price: $16.95

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Book details

List price: $16.95
Copyright year: 2006
Publisher: Berrett-Koehler Publishers, Incorporated
Publication date: 10/15/2006
Binding: Paperback
Pages: 216
Size: 5.51" wide x 8.43" long x 0.71" tall
Weight: 0.594
Language: English




Introduction: Why read this book?



Don't Fear Marketing: Use Marketing as a Core Business Strategy



Know Yourself: Build Upon Your Mission



What's Your Definition of Success?: Define Your Goals



Question Conventional Wisdom: Don't Limit Your Market



Know Your Audience: Be Aggressively Customer Centered



What's Driving the Customer Decision?: Communicate Value and Values



Emotion Trumps Data: Connect With the Heart First, Mind Second



Building a Community: Empower People as Messengers



Walk the Talk: Be Authentic and Transparent



Using Your Platform to Change the World: Leverage Marketing for Social Impact