Marketing That Matters 10 Practices to Profit Your Business and Change the World

ISBN-10: 1576753832

ISBN-13: 9781576753835

Edition: 2006

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Book details

List price: $16.95
Copyright year: 2006
Publisher: Berrett-Koehler Publishers, Incorporated
Publication date: 10/1/2006
Binding: Paperback
Pages: 216
Size: 5.50" wide x 8.50" long x 0.50" tall
Weight: 0.594

Introduction: Why read this book?
Don't Fear Marketing: Use Marketing as a Core Business Strategy
Know Yourself: Build Upon Your Mission
What's Your Definition of Success?: Define Your Goals
Question Conventional Wisdom: Don't Limit Your Market
Know Your Audience: Be Aggressively Customer Centered
What's Driving the Customer Decision?: Communicate Value and Values
Emotion Trumps Data: Connect With the Heart First, Mind Second
Building a Community: Empower People as Messengers
Walk the Talk: Be Authentic and Transparent
Using Your Platform to Change the World: Leverage Marketing for Social Impact
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