Be Your Own Brand A Breakthrough Formula for Standing Out from the Crowd

ISBN-10: 1576752720

ISBN-13: 9781576752722

Edition: 2003

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Description:

'Be Your Own Brand' offers readers a compelling personal development tool to help them succeed by building and using unique branded relationships throughout their lives. The book uses the proven business axiom of brand equity as a basis to show the importance of relationships to drive personal success.
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Book details

List price: $19.95
Copyright year: 2003
Publisher: Berrett-Koehler Publishers, Incorporated
Publication date: 10/10/2003
Binding: Paperback
Pages: 148
Size: 5.50" wide x 8.50" long x 0.50" tall
Weight: 0.220
Language: English

David McNally has enjoyed an extensive international business career and is among an elite group of recipients-only 186-of the Council of Peers Award for Excellence (CPAE) Speaker Hall of Fame by the National Speakers Association (NSA). David is also a bestselling author and an award-winning film producer. He is the author of the bestselling "Even Eagles Need a Push: Learning to Soar in a Changing World" and "The Eagle's Secret: Success Strategies for Thriving at Work and in Life."   Karl D. Speak consults and speaks on brand management issues with companies and organizations globally. At the foundation of his experience and knowledge are his activities connected with Beyond Marketing Thought, the company he founded in 1984. Under Karl's direction, Beyond Marketing Thought, now rebranded as Brand Tool Box, has broadened its consulting practice to include a flourishing training business with a wide range of corporate clients, such as Honeywell, Target Corporation, American Airlines, Federal Express, ING, IBM, US Bank, Pillsbury Company, AT&T, Motorola, Skandia, The Scotts Company, The Wall Street Journal, 3M, and Sony. Karl holds a Masters Degree in Economics from the University of Minnesota.

Acknowledgments
Foreword
Personal Branding: Becoming More of Who You Are
Personal Brand Characteristics: Distinctive, Relevant, and Consistent
Personal Brand Dimensions: Roles, Standards, and Style
Personal Brand Authenticity: Purpose, Vision, and Values
Personal Brand Framework: Defining Your Unique Brand
Personal Brand Promise: Making a Commitment to Your Brand
Personal Brand Strategies: Measuring and Strengthening Your Brand
Sign Up or Sign Out: Aligning with Your Employer's Brand
The Courage to Live Your Brand
Brand Values Profile
Personal Brand Manifestos
Reading List
Index
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