Steal These Ideas! Marketing Secrets That Will Make You a Star

Name: Steal These Ideas! Marketing Secrets That Will Make You a Star
Price: 3.59 USD
Availability: InStock
ISBN: 9781576601914

ISBN-10: 1576601919

ISBN-13: 9781576601914

Edition: 2005

Authors: Steve Cone

List price: $18.95

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Description:

Working with and at leading companies including American Express, Espsilon, Apple, Fidelity, and Citigroup - with notable political and not-for-profit campaigns along the way - Steve Cone has the hard-earned and high-level experience that translates into valuable, tested insights on what really works in marketing. With the candor and freshness you'd expect from a close and (very) experienced friend, he delivers hundreds of insights in a quick, no-nonsense, and witty manner on all facets of marketing and advertising that will be of real value to businesses and organizations of all sizes and to anyone who has chosen marketing as a profession. A cover story on Cone in Ad Age's POINT magazine…

Book details

List price: $18.95
Copyright year: 2005
Publisher: John Wiley & Sons, Incorporated
Publication date: 8/1/2005
Binding: Hardcover
Pages: 208
Size: 6.00" wide x 8.25" long x 0.50" tall
Weight: 0.946
Language: English



Three Hidden Ingredients in Every Winning Marketing Campaign


In Simple Language: What Is a Brand? What Makes It Successful? How Do You Manage It?


How to Create a Unique Selling Proposition


Create, or Hire, or Beg, to Build a Memorable, Distinctive Personality for Your Business


You Have to Be Able to See It to Read It


Brochures Kill Trees: Make the Trees That Die for You Count


Everlasting Tag Lines


Think Globally, Act Locally . . . to a Point


Integration Wins Wars and the Mind of the Consumer


Location, Location, Location: Get the Most from Your Media Dollars


No One Ever Bought Anything from an English Professor


The Three Most Important Customer Lessons You Will Ever Learn


The Art of Building Effective Loyalty Programs


Surprise! We're All Getting Older


The Big Breakthrough Idea: Where Does It Come From?


The Web: Hype and Hope


The Power of Public Relations and Sponsorships


Politics and Promotion


In the Spotlight


Confucius and Stardom


How to Make the Most of Your Advertising Agency


The Ten Secrets You Really Need to Steal


Being All That We Can Be