Super Bowl of Advertising How the Commercials Won the Game

Name: Super Bowl of Advertising How the Commercials Won the Game
Price: 4.13 USD
Availability: InStock
ISBN: 9781576601310

ISBN-10: 1576601315

ISBN-13: 9781576601310

Edition: 2003

Authors: Bernice Kanner, Phil Dusenberry, Ted Sann

List price: $29.95

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Description:

The Super Bowl is not just the crowning glory of football. It is the ultimate arena for advertising-- the most watched, most anticipated, most expensive, most influential venue for major-league television commercials. It is the place for advertisers to be seen and to showcase their best work to some 800 million viewers around the world and is of intense interest to advertising, marketing, and branding professionals. Many tune in just for the ads, which cost millions to produce and air. From the Bud Bowl and "Whassup?" to "Mean" Joe Greene and Michael Jordan, the commercials have tickled the nation's funny bone and tugged at its heartstrings. The commercial spectacle has grown in magnitude…

Book details

List price: $29.95
Copyright year: 2003
Publisher: John Wiley & Sons, Incorporated
Publication date: 11/1/2003
Binding: Hardcover
Pages: 240
Size: 7.50" wide x 9.50" long x 0.75" tall
Weight: 1.694
Language: English

Nathalie Sann is the author of three books and is a master artisan herself, specializing in embroidery and gold leaf. Her work has been featured in Marie Claire, Elle, House & Garden, House Beautiful, and Town & Country. Ted Sann created many award-winning campaigns during a thirty-year career at BBDO Advertising, where he was chief creative officer.



Acknowledgments


Foreword


Introduction



The Big Picture



In the Beginning



1984: The Big Bang



The Eighties



The Nineties



The Arenas



This Bowl's for You



Roll 'Em



Sneaker Wars: Going Toe-to-Toe



End Runs



Food Fight



Money Plays



Some Surprising Plays



Monkey Business: Sex and Animals



Fast Forward



Tech Tsunami



The Dot-Com Bowl



The Calm...and Then the Storm



For Those Who Think Young



2003: Short of the Goalposts


Index