General Aviation Marketing and Management

ISBN-10: 1575241927

ISBN-13: 9781575241920

Edition: 2nd 2002

List price: $65.50
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy

Description:

what's this?
Rush Rewards U
Members Receive:
coins
coins
You have reached 400 XP and carrot coins. That is the daily max!
Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
Business Ethics Online content $4.95 $1.99
Add to cart
Study Briefs
Business Law Online content $4.95 $1.99
Add to cart
Study Briefs
Management Online content $4.95 $1.99
Customers also bought
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading

Book details

List price: $65.50
Edition: 2nd
Copyright year: 2002
Publisher: Krieger Publishing Company
Binding: Hardcover
Pages: 371
Size: 9.00" wide x 11.50" long x 1.25" tall
Weight: 2.464
Language: English

Preface
Acknowledgments
Introduction
General Aviation: A Historical Perspective
The Scope of General Aviation
FBO Management
The Fixed Base Operator: Backbone of General Aviation
Managing a Fixed Base Operation
Financial Planning and Control
The Marketing Process
The Role of Marketing
Marketing Research
Transportation Needs Assessment
Value Analysis: Costs versus Benefits
Methods of Acquiring a Business Aircraft
Promotion and Sales
Sales Management
Appendix
Study Guide
Corporate Aircraft Sales Presentation
FBO Marketing and Management Cases
Three Week On-site Training Program for a New Aircraft Salesperson
Index
×
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.

×