General Aviation Marketing and Management

Name: General Aviation Marketing and Management
Price: 4.45 USD
Availability: InStock
ISBN: 9781575241920

ISBN-10: 1575241927

ISBN-13: 9781575241920

Edition: 2nd 2002

Authors: Alexander T. Wells, Bruce D. Chadbourne

List price: $65.50

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Book details

List price: $65.50
Edition: 2nd
Copyright year: 2002
Publisher: Krieger Publishing Company
Binding: Hardcover
Pages: 371
Size: 9.00" wide x 11.50" long x 1.25" tall
Weight: 2.464
Language: English



Preface


Acknowledgments


Introduction


General Aviation: A Historical Perspective


The Scope of General Aviation


FBO Management


The Fixed Base Operator: Backbone of General Aviation


Managing a Fixed Base Operation


Financial Planning and Control


The Marketing Process


The Role of Marketing


Marketing Research


Transportation Needs Assessment


Value Analysis: Costs versus Benefits


Methods of Acquiring a Business Aircraft


Promotion and Sales


Sales Management


Appendix


Study Guide


Corporate Aircraft Sales Presentation


FBO Marketing and Management Cases


Three Week On-site Training Program for a New Aircraft Salesperson


Index