History and Future of Mass Media An Integrated Perspective

ISBN-10: 1572738073
ISBN-13: 9781572738072
Edition: 2007
Authors: David Demers
List price: $36.95
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Description: This book argues that the no-Marxists mostly have it wrong. Although corporate media are structurally organized to maximize profits and produce content that generally helps elites achieve their goals, this does not mean corporate media have less  More...

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Book details

List price: $36.95
Copyright year: 2007
Publisher: Hampton Press, Incorporated
Binding: Paperback
Pages: 380
Size: 6.00" wide x 8.75" long x 1.00" tall
Weight: 1.232
Language: English

This book argues that the no-Marxists mostly have it wrong. Although corporate media are structurally organized to maximize profits and produce content that generally helps elites achieve their goals, this does not mean corporate media have less capacity to facilitate social change than entrepreneurial or other forms of media. In fact, historical evidence and comparative critical studies presented in this book show that mass media become more, not less, critical of dominant power groups, institutions and value systems as they become more "corporatized." This proposition is part of a larger theoretical model that integrates the role of both social structure and human agency in explaining the persistence of modern capitalism. The structural part of the theory also enables scholars to make predictions about the future of mass media, including the ideas that the Internet is "stealing" some of the mediating power of traditional mass media, and the market power of global media will grow in absolute terms but will shrink in relative terms because of increasing competition from new and traditional media.

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