Changing the Culture of College Drinking A Socially Situated Health Communication Campaign

ISBN-10: 1572735937

ISBN-13: 9781572735934

Edition: 2005

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Book details

List price: $27.50
Copyright year: 2005
Publisher: Hampton Press, Incorporated
Binding: Paperback
Pages: 304
Size: 6.25" wide x 8.75" long x 0.50" tall
Weight: 1.078
Language: English

The culture of college drinking : a health communication issuep. 3
Baseline data collection : conducting a needs assessment before designing a health communication campaignp. 11
The conceptual model : college drinking as socially situated experiential learningp. 27
Campaign language : understanding how to get students to personalize campaign messagesp. 49
The design of the RU SURE campaign : the top ten misperceptions media campaignp. 59
Implementation of the campaign : a curriculum infusion designp. 73
Interpersonal strategies for campaign message disseminationp. 99
Continuous evaluation of the campaignp. 119
Unanticipated results : the impact of campaign message on the messengersp. 133
The RU SURE game of choices and consequences : a 1-hour brief intervention alcohol decision-making toolp. 145
Extending the campaign and its socially situated experiential learning approach to other campusesp. 165
An integrated environmental framework : education, prevention, intervention, treatment and enforcementp. 179
An overview of the social norms approachp. 193
Managing multicampus campaigns using a social norms approachp. 215
A case study in using a social norms approach within a brief intervention for identified high-risk studentsp. 233
Drinking stories as learning tools : socially situated experiential learning and popular culturep. 243
Table of Contents provided by Blackwell. All Rights Reserved.
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