Changing the Culture of College Drinking A Socially Situated Health Communication Campaign

Name: Changing the Culture of College Drinking A Socially Situated Health Communication Campaign
Price: 6.75 USD
Availability: InStock
ISBN: 9781572735934

ISBN-10: 1572735937

ISBN-13: 9781572735934

Edition: 2005

Authors: Linda Costigan Lederman, Lea Stewart

List price: $27.50

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Book details

List price: $27.50
Copyright year: 2005
Publisher: Hampton Press, Incorporated
Binding: Paperback
Pages: 304
Size: 6.25" wide x 8.75" long x 0.50" tall
Weight: 1.078
Language: English

Foreword
The culture of college drinking : a health communication issue	p. 3
Baseline data collection : conducting a needs assessment before designing a health communication campaign	p. 11
The conceptual model : college drinking as socially situated experiential learning	p. 27
Campaign language : understanding how to get students to personalize campaign messages	p. 49
The design of the RU SURE campaign : the top ten misperceptions media campaign	p. 59
Implementation of the campaign : a curriculum infusion design	p. 73
Interpersonal strategies for campaign message dissemination	p. 99
Continuous evaluation of the campaign	p. 119
Unanticipated results : the impact of campaign message on the messengers	p. 133
The RU SURE game of choices and consequences : a 1-hour brief intervention alcohol decision-making tool	p. 145
Extending the campaign and its socially situated experiential learning approach to other campuses	p. 165
An integrated environmental framework : education, prevention, intervention, treatment and enforcement	p. 179
An overview of the social norms approach	p. 193
Managing multicampus campaigns using a social norms approach	p. 215
A case study in using a social norms approach within a brief intervention for identified high-risk students	p. 233
Drinking stories as learning tools : socially situated experiential learning and popular culture	p. 243
Table of Contents provided by Blackwell. All Rights Reserved.