Advertising in Everyday Life

Name: Advertising in Everyday Life
Price: 2.54 USD
Availability: InStock
ISBN: 9781572735132

ISBN-10: 1572735139

ISBN-13: 9781572735132

Edition: 2003

Authors: Neil M. Alperstein

List price: $23.95

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Description:

As a result of the 1500 or so advertisements that are paraded in front of our eyes each day, consumers develop tactics to deal with the overwhelming nature of the big sell. Such tactics of engagement and avoidance with advertising are the centrepiece of this book, as it aims to further our understanding of the work advertising does in American culture and the work we do in it. culture with chapters that explore the political positions that have led to the critique of advertising and an examination of advertising's roots in the religious carnival and market fairs of the early modern period. Part Two provides a series of empirical studies of the uses of advertising in everyday life, with…

Book details

List price: $23.95
Copyright year: 2003
Publisher: Hampton Press, Incorporated
Publication date: 8/31/2003
Binding: Paperback
Pages: 184
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 0.638
Language: English

Acknolwedgments
Preface
Advertising as a Social Practice	p. 3
The Carnivalesque, Advertising Magic and Games We Play	p. 21
Thinking About Advertising: Making, Unmaking, and Remaking Meaning	p. 43
Dreaming, Dream Sharing, and Advertising	p. 63
The Imaginary Social World and Use of Media Figures in Advertising	p. 79
Social Discourse and Advertising as a Social Practice	p. 99
The Cultural Significance of Advertising	p. 125
A Route Through the Paradoxes of Advertising in Everyday Life	p. 135
Appendix: Notes on Methodology	p. 151
References	p. 159
Index	p. 167
Table of Contents provided by Blackwell. All Rights Reserved.