Televiewing Audience The Art and Science of Watching TV

ISBN-10: 1572734884

ISBN-13: 9781572734883

Edition: 2002

List price: $22.95
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Description: An understanding of how we learn to watch television and why we watch television is integral in any examination of television history, industry or regulation. This text is specifically designed to complement existing texts from a wide variety of related fields of study.

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Book details

List price: $22.95
Copyright year: 2002
Publisher: Hampton Press, Incorporated
Binding: Paperback
Pages: 240
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 0.748
Language: English

About the Authors
Preface
The Audience: Consumer and Commodityp. 1
Symbolic Interaction: An Audience and Industry Collaborationp. 27
Becoming Teleliteratep. 61
The Audience Makersp. 89
Audience Makingp. 121
Audience Measurement: Flaws and Fallaciesp. 153
Protecting the Audience's Interest, Convenience, and Necessityp. 173
Televiewing as a Competitive Sportp. 195
Author Indexp. 213
Program Indexp. 217
Subject Indexp. 223
Table of Contents provided by Blackwell. All Rights Reserved.
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