Ultimate Assist The Relationship and Broadcast Strategies of the NBA and Television Networks

Name: Ultimate Assist The Relationship and Broadcast Strategies of the NBA and Television Networks
Availability: OutOfStock
ISBN: 9781572734081

ISBN-10: 1572734086

ISBN-13: 9781572734081

Edition: 2001

Authors: John Fortunato

List price: $24.95

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John Fortunato examines the relationship between the NBA and the television networks who broadcast its games. He reveals several broadcast strategies that were implemented to help NBA basketball to grow from the late 1970s to the present day.

Book details

List price: $24.95
Copyright year: 2001
Publisher: Hampton Press, Incorporated
Publication date: 2/28/2002
Binding: Paperback
Pages: 280
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 0.792
Language: English

Acknowledgments
Introduction
Television Sports, Culture, and the Growth of the NBA	p. 1
The NBA Strategy: A Communication Approach	p. 33
The NBA Exposure Strategy	p. 53
The NBA Portrayal Strategy	p. 97
The NBA Management of Its Product	p. 139
The Connection Between the NBA Strategy and an Integrated Mass Communication Approach	p. 185
Discussion and Conclusion	p. 195
App. A	p. 205
App. B	p. 207
App. C	p. 237
Bibliography	p. 241
Author Index	p. 249
Subject Index	p. 253
Table of Contents provided by Blackwell. All Rights Reserved.