x

Our Privacy Policy has changed. By using this site, you agree to the Privacy Policy.

Ultimate Assist The Relationship and Broadcast Strategies of the NBA and Television Networks

ISBN-10: 1572734086
ISBN-13: 9781572734081
Edition: 2001
List price: $24.95 Buy it from $3.94
30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy

Description: John Fortunato examines the relationship between the NBA and the television networks who broadcast its games. He reveals several broadcast strategies that were implemented to help NBA basketball to grow from the late 1970s to the present day.

Used Starting from $18.34
what's this?
Rush Rewards U
Members Receive:
coins
coins
You have reached 400 XP and carrot coins. That is the daily max!

Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
Italian Grammar Online content $4.95 $1.99
Add to cart
Study Briefs
Portuguese Grammar Online content $4.95 $1.99
Add to cart
Study Briefs
Spanish Grammar Online content $4.95 $1.99
Add to cart
Study Briefs
German Grammar Online content $4.95 $1.99

Customers also bought

Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading

Book details

List price: $24.95
Copyright year: 2001
Publisher: Hampton Press, Incorporated
Binding: Paperback
Pages: 280
Size: 6.00" wide x 9.00" long x 0.75" tall
Weight: 0.792
Language: English

John Fortunato examines the relationship between the NBA and the television networks who broadcast its games. He reveals several broadcast strategies that were implemented to help NBA basketball to grow from the late 1970s to the present day.

Acknowledgments
Introduction
Television Sports, Culture, and the Growth of the NBAp. 1
The NBA Strategy: A Communication Approachp. 33
The NBA Exposure Strategyp. 53
The NBA Portrayal Strategyp. 97
The NBA Management of Its Productp. 139
The Connection Between the NBA Strategy and an Integrated Mass Communication Approachp. 185
Discussion and Conclusionp. 195
App. Ap. 205
App. Bp. 207
App. Cp. 237
Bibliographyp. 241
Author Indexp. 249
Subject Indexp. 253
Table of Contents provided by Blackwell. All Rights Reserved.

×
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.

×