Exploring the World of Business

ISBN-10: 1572590718

ISBN-13: 9781572590717

Edition: Student Manual, Study Guide, etc. 

List price: $17.30
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Description:

This title provides a survey of the technologies and tools used to develop web-based applications. While the emphasis is on the tools used to design websites, this is not a how-to book on what makes an aesthetically pleasing page. The focus is firmly on these technologies from a programmer's perspective. Products such as Flash, Photoshop, and Fireworks are explored to give programmer's the edge in building dynamic Websites.
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Book details

List price: $17.30
Publisher: Worth Publishers, Incorporated
Binding: Paperback
Pages: 416
Size: 8.75" wide x 11.25" long x 0.75" tall
Weight: 1.738
Language: English

Kenneth Hartely Blanchard was born May 6, 1939, in Orange, New Jersey. He married Marjorie McKee, a business consultant, in 1962. He founded Blanchard Training and Development in 1977. Blanchard has cowritten several books on management, including one of the best-selling management books of all time, The One-Minute Manager (1982) with Spencer Johnson. In the book, the authors describe effective and efficient management skills. The basics to good management are setting goals, praising, and reprimanding. Blanchard says that these skills can easily be translated to work in the home as well as the office. Blanchard lives in San Diego, California.

CHARLES D. SCHEWE, PhD, advises clients including Kellogg, IBM, RJR Nabisco, Coca-Cola, and Procter & Gamble on strategic planning, marketing research, and how to appeal to America's aging marketplace. He is a principal at Lifestage Matrix Marketing and a full professor at the University of Massachusetts at Amherst. He has authored ten books and more than fifty articles on marketing. ALEXANDER HIAM has worked as a marketing manager and currently provides consulting, training, and research services to clients such as General Motors, Whirlpool, and The Vermont Country Store. He is the author of a dozen books, including Marketing for Dummies, The Vest-Pocket Marketer, and The Entrepreneur's Complete Sourcebook.

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