Sign Wars The Cluttered Landscape of Advertising

ISBN-10: 1572300345

ISBN-13: 9781572300347

Edition: 1996

List price: $39.00
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Book details

List price: $39.00
Copyright year: 1996
Publisher: Guilford Publications
Publication date: 5/21/1996
Binding: Paperback
Pages: 323
Size: 7.75" wide x 9.50" long x 0.75" tall
Weight: 1.232
Language: English

Robert L. Goldman, Ph.D., is Professor of Sociology and Anthropology at Lewis and Clark College in Portland, OR. Stephen Papson, Ph.D, is Professor of Sociology at St. Lawrence University in Canton, NY.

Introduction: Sign Value, Appropriation, and Cultural Crisis
Sign Wars
Advertising in the Age of Hypersignification
Yo! Hailing the Alienated Spectator
The Flip Side of Jadedness: Memory and a Sense of Place
Authenticity in the Age of the Poseur
Green Marketing and the Commodity Self
The Corporate Politics of Sign Values Conclusion
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